Do you want to know the secret behind every successful social media brand? The answer is an established audience that you can later work on to convert into loyal customers. We work with multiple businesses, their websites, and their social media presence, and we have proven steps to help them effectively leverage online.
To share with you essential steps on getting started with social media, here are practical tips that you can integrate with your content to grow your audience:
Make Your Content Fun and Interactive with your Audience:
You are on the social media platform to create a good relationship with your audience. What more can make a relationship stronger than the shared fun experience together? Make your contents fun and interactive by holding games and contests for your audience to participate. You can also use this as a strategy to get new people to like, comment, share, and follow your brand, products, and services.
Grow your social media by convincing your audience to participate with the following:
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Encourage them to share their own experience with a similar service or product you are featuring in your post.
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Ask them questions related to your brand and your offered services that they can answer in the comment section for a chance to win.
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Give them a chance to come up with a witty caption for a post
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Ask them to share your post on their walls and use your brand’s official hashtag to win exclusive deals.
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Let them tag their friends on your post.
Obviously, you have to set exclusive deals and prizes for your audience to be encouraged to participate in your contest. Rewards do not have to be cash. Instead, gift cards, free products, and discounted services are more practical and appealing for your audiences, who probably share the same interest as your brand.
Use graphics and images in every post for all your social media accounts:
Contents do not specifically pertain to words. They could come in different forms, such as images and videos. Most studies find that online audiences are more interested and engaged with image and video posts. They are more likely to retain information in graphics rather than a composition of words. As they would say, a picture is worth more than a thousand words. So instead of writing a thousand words, here are some ideas you can use next time you decide to post:
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Include emojis and stickers on your wordy content
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Share personalized and authentic pictures of your team and customers
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Tag customers who recently visited your physical business location
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Always include photos that are related to your every post
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Use other video-creating tools such as TikTok and youtube to develop contents that either entertain or inform, or both, your audience.
To boost your social media campaign, here are extra tips from us that you can implement to your social media accounts:
Promote two-way communication with your audience:
Your audience will love it if they feel valued and recognized in your business. Make your audience feel the priority that they are by responding to comments and inquiries through your social media accounts. The goal of posting online is not only to be heard and seen by your audience but also to know your potential customers. You can achieve this goal when you communicate with them. Specifically when you:
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Take time to read their comments and questions regarding a particular topic related to your services and products.
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Give personalized tips to audiences who are finding difficulty and negative experiences in accomplishing a goal related to the nature of your business.
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Create content in the form of a blog or a video explaining a topic that your audience finds interesting
You are dealing with real people when you opt for a social media campaign. There are more social media strategies stored for successful audience building. Ask us how to effectively grow your social media presence and gain more audience and customers that will stay in your brand. Or better yet, book a demo with us to have a clear view of how we can increase and automate your overall online presence.
