In today’s environment, people trust Google reviews like they trust their mothers (or maybe even more). Because these reviews can have a significant impact on generating new business—it’s in your best interest to make them work for you.
Today, we will talk about why Google Reviews are here to stay and how they can significantly impact your plastic surgery practice. We’ll move quickly through the material, so feel free to take notes as we go along. And by the end of this session, we’ll give you our top 3 tips for getting more positive online reviews (these same tactics will help you get positive online reviews from actual patients). So without further ado, let’s jump in!
People go to Google for advice.
When you run a small business like a plastic surgery practice, it sometimes seems like all the major players get all attention. The most potent reviews on Google search results are often reserved for multi-location businesses, such as restaurants. However, there’s still room for even the smallest companies to get in on the action if you know how to go about it.
Reviews help you rank higher in search results.
- Although Google Reviews do not directly affect your rankings, they can have a positive indirect effect on them. With millions of businesses worldwide vying for an edge over one another, many are turning to this platform to gain a competitive advantage. Having a high number of reviews will help your consumers trust you and make them more open to becoming your customers.
Google reviews are here to stay, so it’s time to make them work for your practice.
Google reviews are here to stay. So it’s time to make them work for your practice.
It’s no secret that Google has changed how we search for products and services, especially on mobile devices. And as you know, the first thing most people do when they want to learn about a business or product is search for it on Google. If your plastic surgery practice isn’t listed in their searches, you could be missing out on patients who need your help!
Google reviews help you rank higher in search results
Google uses review stars as one of its ranking signals. If you have more positive reviews than negative ones, your business will rank higher in local search results and get more clicks from prospective patients searching online!
Positive Google reviews can improve your plastic surgery practice’s online reputation.
Positive Google reviews can improve your plastic surgery practice’s online reputation.
Google reviews are the ultimate double-edged sword for plastic surgeons and cosmetic practices. On the one hand, you want it for its potential ability to attract new patients and build trust with current ones; on the other hand; it’s challenging to get those positive reviews in the first place. But if you do manage to get them (and keep them), then this is a massive benefit for many reasons:
- Positive Google reviews help improve your practice’s reputation by showing that others have shared their experiences with you. When potential patients see how others feel about your practice before they even come in, they’ll feel more comfortable choosing you over someone else—even someone right down the street!
- Positive Google reviews can help improve search engine rankings so people will find you when they’re looking for plastic surgeons or cosmetic procedures nearby. As we mentioned above, there are lots of other doctors who could offer similar services as yours but don’t have as much experience yet; if they’re able to rank higher than yours because they’ve had more positive recommendations from local people who wrote them on review sites like Yelp!, Bing Local Services or YellowPages™ Business Directory listings then this means more patients will consider going there instead of when making decisions about which clinic would best suit their needs.
If you feel like Google reviews are integral to your practice’s reputation, you’re in good company. The most important thing is to make sure that you’re doing everything to help patients leave positive feedback about their experiences with your business. A review strategy can help make it easy for people to share their thoughts on these platforms. This will help build a strong foundation of positive reviews and make it easier for patients who have had a bad experience with your practice to get the individualized attention they need before writing a negative review.
