Introduction
If you’re a plastic surgeon or any other type of doctor and are not using social media in your practice, you’re missing out on a huge opportunity to get more patients. Social media has revolutionized the way people search for healthcare providers. They’ll likely go elsewhere if they can’t find your practice online. With so many doctors relying on social media, the competition is stiffer than ever. Help your practice grow with the use of an experienced social media manager who knows how to drive traffic to your website and engage with potential patients—and who also understands what makes people share content online in the first place.
Here are three reasons why hiring a social media manager will help grow your plastic surgery business:
Social Media Marketing is a Full-Time Job
It’s 24/7, and you’re on call at all times. It would be best if you were accessible to answer questions and address concerns as they come up. It is also important to respond quickly to comments and concerns and post regularly enough so that people can see your content without feeling overwhelmed (and remember: most people only go through their news feeds once or twice daily).
Social Media Managers are Experts in your Industry
Social media managers are experts in your industry, which means they will be able to create content that is relevant to your practice. This is important because nothing is more annoying than someone posting about a product or service unrelated to your offer.
The social media manager also knows how to engage with patients and potential patients without being overly promotional (which can turn off prospective clients). They know how much information should be shared on each platform, how often posts should be published, and how often followers need to see new posts for their feeds not to become stale. They can monitor your brand—and if something changes at the company level that affects its image—they’ll also make sure everyone knows about it through their channels.
Social Media Managers can Drive traffic to your website.
The social media manager’s job isn’t just to post content. They should also be thinking about how to get people to click through and visit your website. There are a few ways that you can do this:
- Create a call-to-action in the post so that people know what they should do next (like visiting your website). You can use text like “Click here!” or “Visit our site at www.yourwebsiteaddresshere.com/somesite/1234567890″ when posting on Instagram or Facebook. You can also use an image that includes an arrow pointing downward with a simple message for them, such as “Click here for more information about plastic surgery costs in NYC!” or “Head over here now for information about breast augmentation surgery in San Francisco.”
- Use a URL shortener if possible, especially if you have lengthy links (like one from Google Maps). Using something like Bitly or Owly makes the connection more manageable for people to copy and paste into their browser window while still allowing you enough room on each platform where it won’t break any of their rules (like 140 characters per tweet). If someone wants more information right away, instead of having them dig around online, consider posting images so that everything is contained within one piece rather than having several different pieces scattered throughout social media sites.
Having a social media manager run your ads is one thing, but a good consultant can create relevant content, engage with patients and potential patients, and monitor your brand.
A social media manager is an expert in their field. They know what works and doesn’t, how to create relevant content, engage with patients and potential patients, and monitor your brand. It’s one thing for a social media manager to run ads, but a good consultant can help you craft an effective strategy that can impact your practice.
Conclusion
Social media marketing is a full-time job. An experienced social media manager knows the ins and outs of your industry, so they can create relevant content that will drive traffic to your website. This can also help boost conversions by getting more people to contact your practice directly through social media instead of searching online or calling for an appointment with their doctor or nurse practitioner.
