Your aesthetics business website will be your marketing asset in the digital world. It serves as your “internet billboard” that speaks to potential clients who casually surf and search the net for medspa services. So, there is a demand to establish an efficient website that focuses on essential elements that can help attract, engage with, and convert an internet surfer to a client.
The competition in the beauty industry is a fierce one, especially that digital marketing 3 Tips is also booming. Thus, you will need a great tool that will help you stand out among your competitors. Suppose you have an aesthetics business; a beautiful, fast website is one of the most excellent tools to boost your clientele.
The Facts about Websites
Did you know that nearly 90% of people use the internet to check on local businesses? If you are in a town with 100,000 people, ninety thousand would probably stumble upon your website should they wish to look for medspa services.
However, being present on the internet alone is not good enough. According to data, fifty percent of small businesses have their websites. If you are a part of this population, that already gives you a headstart.
But, there are still many businesses to compete with, given that the medspa industry is becoming more and more saturated over time. This situation leads to the need for a speed-optimized, aesthetically pleasing website that will hold the audience’s attention in order to stand out. In fact, data has revealed that 38% of audiences stop engaging if the website they visit is not visually appealing, which is part of the user experience.
These numbers prove the importance of having a website that offers a wholesome user experience, which is the starting point in converting new clients. Should you want to take further steps in increasing client conversion rates, a trusted web developer for aesthetics businesses can walk you through the world of websites.
Below are three points why a fast, engaging website converts clients:
1. Websites are the first impression of your aesthetics business.
As mentioned in the data above, people search on the internet for local businesses first before totally committing to the found services. This means that in this age, websites will be your first impression.
You want to ensure that the first thing customers will discover is a user-friendly, hassle-free, and fast business website. Otherwise, it might be a turn-off. If the user interface looks unprofessional, cluttered, and not visually appealing, audiences may think the same about your medspa.
According to SoDA or the Society of Digital Agencies, site visitors point out that the user interface is one of the weaknesses of businesses. Seventy-seven percent of their respondents identify the user interface as a common weakness among companies. So, investing in an easy-to-navigate and user-friendly website interface shows that you are serious with your aesthetics business and are willing to take customers to heights prior to your actual services.
Clumsy website designs decrease conversions due to increased bounce rates. Always note that customers do not have much patience when it comes to a user interface full of hassles. They will not hesitate to look at other medspas if your website is not professional-looking.
So best to put your best foot forward early on. Remember, first impressions last.
2. Websites reflect your medspa’s customer service.
Suppose your website is fast and visually appealing. In that case, the audience will think that your spa is also quick and efficient when it comes to services. In relation to the first point, your website will indeed tell a lot about your services.
Moreover, suppose your website is aesthetic and does not have much clutter. In that case, the audience will see you also as an organized and professional medspa. If your website loads fast the moment they click hyperlinks, this will reflect how much effort you put into your services, be it on-site or on the website alone.
Remember, your website is your online identity. So, it is only suitable to leverage, build, and make it user-friendly.
Make sure that your website can accommodate all types of devices. This action speaks about your business’s inclusivity. Despite audiences using phones more to search, some prefer to use desktops, so they should not be neglected. Make your website functional and suitable for all devices.
Having functional buttons accessible across all devices will make the customer’s experience hassle-free. Otherwise, conversion rates will turn lower.
Another reason why well-designed websites convert clients is that they can comprehensively feature your services. You can utilize your website to showcase “before and after” results through images and videos.
Moreover, you can also incorporate Google Reviews as they showcase your spa’s strengths while also increasing your website ranking. You can also use SEO 3 Tips for your content for maximum search turnouts.
3. An efficient website has a call to action.
Having a mere website is not enough. It should have the basic design, functionality, and visual elements to showcase your aesthetics business capabilities fully.
Once your audience lands on your page, it is not enough that you just explain your services and end it there. A well-developed website converts new clients because they have the ability to call to action.
For example, if you have a service page dictating all your services, you can put a “set an appointment” button below the page. This button will lead to the audience booking an appointment by self-service.
Because of this feature in websites, new clients will surely come flooding in, compared to when you only have a website for the sake of having one.
A call to action also helps your logistics team because they can track new customer bookings without dealing with them on the phone. Likewise, it is convenient for customers because they can schedule appointments in the comfort of their own homes.
A website optimized for 3 Tips SEO and load and speed times is essential to rank higher in search results. Slow websites have a higher bounce rate which results in lower leads.
In building your website, visuals and speed are vital. All your internal linking and good SEO will not be helpful if your website is slow and unappealing. Tip: Online surfers expect the website to load within 2-3 seconds upon clicking.
For these reasons, your aesthetics business should consider optimizing your website for speed and visuals. This results in your medspa 3 Tips website converting more clients. Feel free to inquire about our services should you need help converting new clients through a beautiful, fast website.