With more people opting for various spa and cosmetic treatments nowadays, substantial growth in the medical aesthetics industry has been. According to research, it is growing with a projected 8% yearly increase in revenue through 2022. The crossover blending of cutting edge techniques of cosmetic medical treatments and luxury day spa continue to grow in popularity.
For any business, especially in the medspa industry, marketing is necessary to advance and maintain a solid clientele base and increase revenue. Your med spa clients are the heart of your business. Your business will cease to live without them while also, you need new customers to expand your company. Familiarizing yourself with your clientele is vital to keeping your current clients and adding new ones.
Med spas typically offer a wide range of services and treatments that all need to be marketed effectively. It might not be a piece of cake to sell your medical spa at first, and it may seem daunting, but the results that manifest and increase revenue are well worth the effort. Here are three top ways to market your medical spa in the digital world successfully:
1. Make way for referrals.
In most cases, people seem to trust other people’s referrals and opinions over advertisements typically created by a business. No matter what you offer or promote your products and services, your best advertisement channel is a happy client. A delighted, satisfied customer will most likely share your brand with their peers and market for you by word-of-mouth. Which experts consider being one of the most potent and effective forms of marketing, making it more convenient to acquire new customers without doing much work on the business owner’s end.
Referral marketing commonly happens organically, but there are techniques that you can implement to launch this type of marketing. One of the best ways to promote referrals is to give your clients something worth sharing. For example, offer a special discount on a specific treatment if a customer refers your med spa to a friend. Word-of-mouth doesn’t only happen between friends and family either, which is a good thing.
The competition is fierce, and it becomes more and more every day. That’s why establishing a robust brand name and a good business reputation is a must. Credits to the vast influence of the internet, digital marketing can help spread word-of-mouth to thousands of potential clients within a matter of seconds. Prompt your existing aesthetic patients to leave reviews and positive testimonials on your social media accounts as you notice your clientele base starts to grow.
2. Being consistent
Regardless of which marketing channels you choose to utilize, from social media channels like Facebook and Instagram to email marketing and even paid advertising, your branding and overall message should be ongoing and consistent. The most thriving businesses are the ones that invest substantial time and effort to mold their craft. The truth is, it doesn’t take only a few weeks to market your medical spa successfully.
Marketing is a continuous task that can take months and years in the making. Several businesses often run successful campaigns that generate many leads and increase their revenue, yet suddenly, they stop. Shortly after, they get no more phone calls from their clients, and appointments either become a no-show or canceled. However, if consistency was present and they maintained their marketing efforts, they could’ve achieved excellent results.
When you initiate a marketing campaign, make sure to finish strong and create an impact. Schedule a recurring post on social media to grow a following base. Explore the nature of email automation to see to it that your customers are consistently updated with blog posts and any updates on your website, with great content that represents your brand well. When you decide to do regular marketing, you’ll likely have a steady flow of website traffic and revenues.
3. Managing customer relationship
Last but most certainly not least is a customer relationship and retention management. Ensuring that every client has a great experience at your med spa is crucial because, according to American Med Spa Association, 70% of med spa visits originate from repeat patients. A delighted customer is the most significant and valuable asset to any business. Thus, they need to be treated well.
Once your prospect or lead becomes a paying client, you must make it a point that they receive the best service you and your crew can give and are happy when they leave. The new patient acquisition can cost up to 3-5 times more compared to current patient retention. Therefore, your medical spa marketing strategy is crippled without the presence of responsive customer relationship management and a working client retention plan.
Being in the medical spa industry, you answer to the needs of a diverse target audience. The list of pain points tends to differ among your customers. With solid medical spa marketing elements in place, you won’t only retain your existing customers but also attract new prospects from different groups.
Continue to move forward with Growth99.
As the demand for aesthetic treatments continues to rise worldwide, it might mean two things to medspa owners; more customers and more competition. If we look online, we will find various internet forums with aesthetic patients inquiring about specific treatments or experienced cosmetic clients sharing their insights for others to benefit. While all of this is happening, you can be confident that it’s not only you who’s targeting leads and prospects online; there are many of you out there.
Thus, it would help establish a robust digital marketing strategy that lets you stand out and be a cut above the rest. Your expertise should not go unnoticed; you should share it for the world to see! Growth99 is here to stay to answer your digital marketing needs with its dedicated team of experts to help you stay on top and applaud your success. Book a free consultation now and explore endless possibilities for your business to expand and keep moving forward!