As a cosmetic practitioner, you must know by now that what your customers have to say about your company and practice has a lot more weight and bearing than what you have to say about your business. No matter how experienced you are in your expertise or how simple your message may be, this fact is undeniable. Google reviews impact your capacity to attract new patients through your organic ranking and online reputation.
When you think about gathering customer feedback for your cosmetic practice, it’s not a surprise to get quickly submerged by the sheer volume of possibilities. With so many cosmetic patients out there and the various ways to connect with them after giving their feedback, it can be challenging to figure out where to start.
Though one thing is clear: choosing to take a proactive approach to collect Google reviews ensures you stay on track and don’t stray too far from the evolving needs of your audience. And that’s why we’re going to cover three tricks you can do to get a steady stream of Google reviews coming in about your cosmetic practice.
The advantages of Google reviews
A Google review may be straightforward, but the benefits are crystal clear. The more patients you can get to leave a Google review for your cosmetic practice, the better you can accomplish your business objectives. If you haven’t yet placed enough emphasis on Google business reviews, now’s the time to prioritize it in your digital marketing strategy.
Moreover, Google reviews bear various advantages to businesses like yours. The more reviews you get, the more you can get leads and prospects. Studies show that 88% of consumers trust the reviews they see online as much as they do for personal recommendations. Also, your company’s organic ranking will improve as your reviews get higher. Google rewards businesses that get reviewed frequently and with mostly positive reviews. Google reviews are significant as they are a definite local SEO ranking factor.
Finally, the more positive reviews your cosmetic practice gets, the more chances you attract new patients. Consumers tend to research and read reviews before arriving to purchase decisions. Thus, the more Google reviews you receive, the more likely you will get more visitors to your clinic or medical spa. Below are the three tricks to get more Google reviews for your business:
1. Simple: ask for Google reviews from your patients
Sometimes, the most significant tasks are not too complicated to accomplish. Such as asking your clients to leave a Google review for your cosmetic practice. If you wish to collect a ton of Google reviews to help your practice build a solid online presence, the first step to take is to ask each patient to leave a review after getting treatment from you.
There are many ways you can do to get Google reviews from your clients. As timing is essential, it is imperative that you solicit reviews the right way and at the right time. You may ask after you get the job done. You may also ask in the form of an email or when you send a bill. You may also request over the phone or even personally when you’re having a casual conversation with your patients.
2. Show them how to do it.
The tricky part is that not everyone is computer savvy. Some people might not know how to leave a review even when they are willing to do it. This is where you get to be the superhero and show them how it’s done. Not only can you collect more Google reviews for your business, but you also get to build rapport with your clients too. Indeed a win-win situation.
The step-by-step process you may share with your clients to show them how to leave Google reviews is as follows:
- Sign in to their Google account.
- Search for your clinic or med spa on Google.
- Click “leave a review.”
- Select a star rating, customize by writing a review in their own words, and submit.
The goal here is to show a customer that they need to sign in to Google and navigate their way to your Google business listing to leave a review. Sometimes, it’s too complicated for some people to do this task, so showing them how to do it can help add more reviews to your business.
3. Create a Google review link shortcut
Your patients need to go online to leave their reviews, so creating a review shortcut link on your website is necessary if you’re looking to maximize getting the most reviews you can get. The first thing to do is go to your Google My Business account, click the Home tab, and select the “Get more reviews” card. You may then click “Share review form.”
It should be simple to create a button on your website to drop this link or hyperlink it through an anchor text. Thankfully, there are free link shorteners out there that you can use to shorten and customize your review link.
Get loads of Google reviews for your cosmetic practice!
As we now understand how Google reviews play a vital role in building your online presence and improving your local SEO ranking, every chance you can get in collecting more Google reviews for your practice is something you should never take lightly! Collecting Google reviews is an integral part of any digital marketing strategy. They give way for potential clients to see your business and weigh whether or not to do business with you.
Growth99 is at your service for your digital marketing needs as we aim to boost your online presence and help you reach your goals in winning numerous positive Google reviews. Book a free consultation today to get a chance to discuss our wide array of digital marketing options with our in-house experts. Partner with us and take a leap of faith in expanding your cosmetic practice under limitless possibilities!