The call-to-action is where it all starts if you want to increase leads. Call-to-actions (CTAs) are a crucial part of any website or ad that aims to get people to convert to your site. But how do you make sure your CTA is compelling? How do you ensure that your visitors will click through and convert? That’s where these three tips come in:
Make sure it’s relevant.
Relevance is key to the success of your call-to-action. It needs to be relevant both to the page and offer and your customer. If it’s inappropriate, people won’t click, and conversions will suffer.
Here are a few ways you can make sure your CTAs are relevant:
- If a visitor lands on a specific product page or blog post, don’t offer them something unrelated to your CTA (e.g., “shop our entire catalog” or “learn more about us”). Instead, try offering them something specific (e.g., “buy this product now”).
- Avoid generic CTAs like “click here” or “learn more.” Instead, use clear language that tells people what they’ll get if they click through (e.g., “get free shipping”).
- Be careful about using words like “now” in CTAs; it could imply urgency, which may turn off some customers who feel pressured into making an immediate purchase decision before they’re ready!
Make it look good
Keep it simple.
The first thing you should do when designing a call-to-action is to keep it simple. The goal of a call-to-action is to get people to click on the button and convert into leads, so don’t make it so complicated that they can’t figure out what they’re supposed to do next. If you have an online store, use words like “Buy now” instead of “Add to cart.” If you’re creating landing pages for lead generation purposes, ensure that your CTAs tell the user where they will be directed after clicking on them (i.e., lead capture form).
Keep it relevant.
- This can be tricky because there are different types of calls to action depending on your site and your desired conversion rate goals.* This means making sure that your CTA matches up with whatever else is happening on screen at any given time: if there’s already an option for something in particular (like purchasing something), then make sure there’s also a way for users who aren’t ready yet: maybe include an option like “Learn more” or “Contact us” in case someone needs more information before making any purchases?
Give them what they want.
- Make sure your call-to-action is relevant to the content on the page
- Make sure your call-to-action is easy to find
- Make sure your call-to-action is easy to read (make it big)
- Make sure your call-to-action is easy to click
These three tips will help you maximize your call to action.
The most important thing to remember about your call to action is that it should be relevant. An excellent example of this would be if you’re selling a new app on the App Store, you should include an image with the name of your app in bold text at the top of your landing page.
This will help people recognize what you’re offering and give them more incentive to click through and download it.
Another great tip for maximizing lead conversion is ensuring that your landing page’s design is clean and simple—no distractions! This means no flashy animations or videos, just plain black text on white backgrounds with maybe a few bullet points here or there (perhaps even some white space). I say this because we want all eyes on what matters most: our call-to-action button! By keeping things simple and clean, we create a clear path for users interested in downloading whatever service/product we’re offering them by using their logo as their primary source of branding instead.”
These three tips will help you maximize your call to action. The first one is to ensure it’s relevant because if it’s inappropriate, people won’t care about what you’re saying. Second: make it look good. If people don’t like how something looks, they won’t want anything to do with it. Third: give them what they want! These three tips will help you maximize your call-to-actions so that more people will convert into leads and customers!