Instagram is one of the most popular social media platforms, and it’s easy to see why. If you want your Instagram page to grow and engage with your followers, you need more than just cute pictures of your plastic surgery practice. You need to post content that engages people and gets them talking about your practice on their profiles. The best types of content are those that tell a story and offer value to potential patients (such as a video or graphic showing before and after results) but also provide an opportunity for you to interact with people directly through comments or replies. Here are four different types of posts that will help grow your following on Instagram by engaging potential patients:
1- Before and after videos
Before and after videos are the most popular type of Instagram content. They’re also one of the best ways to show your audience what you can do for them and show off your skills as a surgeon.
To create a before and after video, find some photos highlighting the difference between two people who have had plastic surgery done by your practice. Include captions with each image so that viewers know where it came from and can learn more about your business on other platforms (like Facebook).
The popularity of these videos stems from their ability to show potential clients what they’ll look like after getting plastic surgery done by your practice. As people scroll through their Instagram feeds, they’re constantly comparing themselves with others—and before/after pics are often used as inspiration in this process.
- Infographics are a great way to share information and increase your followers.
- You can use infographics to share information about your services or even just share fun facts with your audience.
- Instagram is one of the platforms where you can post infographics, but other social media sites such as Facebook, Twitter, and Pinterest allow for this type of content sharing as well.
3- Customer service posts
You can differentiate your brand by responding to comments and questions. You should be prepared to provide a thorough answer and consider offering helpful tips or information related to the question. Doing so will show your followers that you genuinely care about your practice and their experience with it.
You can also share opinions about industry-related topics and use these posts as opportunities to show that you are a natural person who understands the struggles plastic surgery patients face. For example, if you notice something trending on social media regarding a cosmetic procedure like lip enhancement or breast augmentation, respond with an informative post about how it works or how long results last for each procedure in question. Include some personal stories from clients who have had those procedures done by you.
4- Patient testimonials
Testimonials are powerful tools for online businesses because they’re one of the most effective ways to convince a potential customer, who may be looking at dozens of Instagram accounts, that you’re the right choice for them. Furthermore, getting your testimonials from actual patients will be even more effective than having a generic endorsement from someone else. After all, no one knows better than a patient how much they’ve benefited from your services.
When it comes to Instagram, there’s no shortage of content options. You can look at all the different types of Instagram posts and decide which ones will work best for your practice. The important thing is that you find a routine that works for you, so stick with it.