If you’re a MedSpa owner or manager, you know how important it is to get people in your door. The more bookings you have, the more revenue you can generate. And while many MedSpas rely on in-person appointments and phone calls, more and more people are beginning to use online booking systems. There are so many ways to market and promote your MedSpa. We’re here to show you some of the best tips for doing that. If you consider these four pointers, you’ll be able to increase your online bookings and get more patients in-house.
Use an Easy Online Booking System
Make it easy for patients to book appointments. You’ll need to make your website and booking system as easy as possible to get more online bookings.
Consider using an online booking system if you have a practice that sees walk-in patients and those who make appointments. You can use this type of software to sync each patient’s appointment details into one centralized location so they can easily access their schedule from anywhere at any time; it will allow them to see all their upcoming appointments in a single list, which is helpful especially if they have multiple visits scheduled throughout the year (or even month).
Online booking systems also integrate with websites, emails, and social media platforms so you can promote them there (e.g., “Book an appointment today!”).
Make Your Website Your Best Marketing Tool
Your website is your primary tool for getting new patients into the door. It’s where they’ll look when they’re looking for information and where they’ll book their first appointment. The key to a successful strategy is to make sure that you’ve optimized your website so that it:
- Is easy to navigate – If your site takes too long or is difficult for visitors, people will bounce back out of frustration and go elsewhere. Make sure that your home page lists all your services and any specialties, such as aesthetic medicine or cosmetic surgery, so that people can easily find what they need.
- Has clear calls-to-action – Wherever possible on every site, including links and buttons that lead directly from each page to contact forms or booking pages. This helps direct traffic more effectively while ensuring they don’t get lost along the way!
- Provides testimonials and case studies – Many prospective customers like seeing real-life examples before deciding whether something works well (like a treatment). Testimonials provide proof points that show others why someone else liked something enough for them to try it out as well!
Get on Google My Business
Once you’ve created a website, the next step is to get on Google My Business and Yelp. These sites are the first places people look for businesses in your area. Customers will only see your business if you have an accurate listing on these sites! Once you have verified your listings with both platforms, it’s time to optimize them so potential clients can find out everything they need to know about what makes MedSpa great. You’ll want to add photos of yourself and staff members (not just their headshots), hours of operation, pricing information, and even some customer testimonials from happy clients who love coming back every month or two for another treatment session with one of our knowledgeable professionals!
Optimize All of Your Landing Pages
A landing page is a webpage your potential customers will visit after clicking on a search engine result. It’s also the place where they go when they click on an ad or pay-per-click (PPC) link. The goal of any landing page should be to get visitors to take action, which can include signing up for a newsletter, filling out a contact form, downloading an e-book or whitepaper, etc.
When running online ads for your MedSpa services, you must have specific landing pages for each service or treatment you offer. For example: if someone searches for “Restylane lips,” you should have a dedicated landing page with information about this procedure and what it involves; if someone searches for “botox brow lift,” then you should direct them to another dedicated landing page with information on how this procedure works and what results they can expect; and so on.
Once you’ve designed these individualized pieces of content—make sure they contain all relevant keywords, so Google recognizes them as appropriate!—you’ll want to optimize them by adding images (exceptionally high-quality ones), bullet points that highlight key benefits/features/benefits/features…you get the idea!
It’s crucial to remember that marketing your MedSpa requires a multidimensional approach. You’re not going to rely on just one method or tactic—you’re going to utilize them all to be as effective as possible. We hope these tips were helpful, and we look forward to covering more marketing tactics for spas in the future.