Every medical aesthetics practice’s front desk is loaded. Your front office is busy answering calls and connecting with existing patients in addition to responding to new patient queries. When your front spa is overwhelmed, it can have a negative impact on the growth of your practice. Did you realize that a typical medspa misses 20-30% of calls?
With the help of process automation, it can solve the major problems you experience in your Medical Aesthetics Practice. I’ll go through four automation that every modern medical practice should consider. Consider these resources as tools to help your front office overcome obstacles and enable them to engage with more new patient leads.
- Form Responses Should Be Automated
In addition to missed calls, most medspas have trouble following up on new patient leads received through the website’s forms. There are various reasons why practices struggle with leads, whether it’s a generic “contact us” form or a request for an appointment.
Many practices just submit these leads to the front office through email, for starters. It ensures that these lead queries get buried among other requests. Following that, if they follow up with new patient leads generated by these forms, it’s usually a few days after the form is submitted. The longer you delay, the less likely you will contact these leads. If you answer within an hour of receiving a new patient lead, you’re seven times more likely to get them. It is especially true for tips sent after hours or on weekends. An average of 30% of new patient leads coming in after hours and sending automated messages immediately after a form submission is a straightforward way to overcome these concerns.
Many potential patients who visit your website can’t find the information they need and aren’t ready to call – or can’t call since it’s after hours. Adding a chatbot to your website is an excellent way to automate a visitor’s engagement with your front office. It’s a proven way to generate incremental new patient leads overnight. Rather than relying on a live person to answer every chat, a web chatbot allows you to guide potential patients to the information they need more conversationally. Website chatbots can answer frequently asked inquiries and direct users to call or schedule an appointment via a form submission.
- Create a Website
Like any other business, medical aesthetics practice needs to have an online presence for their customers to find them. Having a website is vital for modern patients because they can’t find you without it. They might not take your medspa seriously if you don’t have one.
You can also tell your patients more about what you do on your website:
- What they can expect from their first meeting with you
- How they can get the most out of their visit to your medspa
- What preparations they’ll need to make
- Rescheduling Option
When a patient fails to show up for an appointment, it’s all too easy for them to fall through the gaps. However, manually creating lists and calling patients can be somewhat time intensive. To avoid patients falling through the cracks, save time, and automate no-show reschedules, you can establish a No-show Recall that automatically contacts patients who do not show up for their appointment.