Reveal the benefits, not the features.
When building a call-to-action website for your medical practice, it’s essential to focus on the product or service’s benefits, not the features.
Your business offers features; benefits are what people want from your company. In other words: if someone is looking for a new smartphone case, they will be more likely to choose one based on the benefit it offers (e.g. “protects screen from scratches”) than one with a bunch of cool features (e.g., “it’s made from real wood”). If you try to sell someone on your new phone case by focusing on all of its neat features without mentioning why they’re so helpful, then the chances are good that person won’t buy anything!
Use a clear call-to-action message.
- Use a clear call-to-action message. The most important thing you can do to drive home your CTA is to use a clear and memorable call-to-action message that follows the exact wording on every page of your website.
- Use an arrow or button (or both). Make sure you have a pointer or control pointing at your CTA positioned near the top of each page (except for your homepage). This will help direct users where they should be looking when they land on any given page, making it easier for them to find what they need quickly and efficiently without spending too much time scanning around in the case.
- Use bold colors. If possible, try using a bright red color in conjunction with black text so that it stands out against any other elements present to ensure maximum visibility once someone lands on one of these pages – especially since many people already see some fatigue after just one click away from their intended goal!”
Make your website responsive.
The first step to creating a great website is ensuring it works on all devices. That’s why we recommend using a responsive design for your website. It uses fluid grids, flexible images, and a combination of CSS3 media queries to help your site adjust to the width of users’ screens (desktop or mobile) so that content scales down smoothly and looks good no matter what device they are using.
There are many examples of websites that need to be responsive:
- A food truck business should have a mobile-friendly site that allows customers to order meals from their smartphone while they wait in line at the truck!
- An online clothing store should have an easy-to-navigate shopping cart interface that makes it simple for customers who come in via their phone or tablet to place orders on the go!
Use Social Proof in testimonials and reviews.
As the name implies, social proof shows that others are using your product or service. It can do this in many ways, but one way that many medical practices have been successful is through testimonials and reviews.
A good example of Social Proof is having your patients write testimonials about how much they love their experience at your practice. Another example would be to ask for feedback on areas where you could improve (this works incredibly well when offered incentives to those who provide feedback).
Use videos and pictures to show examples.
- Use photos and videos to show examples.
- Include real-life examples of the benefits of your product.
- Show your product in use, not just a picture or graphic.
- Use original content, not stock photos or images that you found on Google Images.
- Show people using the product if possible, instead of simply showing an image of it sitting on a shelf at a store or someone’s desk at work (or even worse – displaying an image that shows how great it would be if they could only afford it).
- If you’re selling something online, consider using short videos (under 2 minutes) instead of long-form ones since people aren’t always going to watch them through anyways (especially if they think they know everything there is about whatever topic they’re being sold).
The Call-To-Action is a critical piece of every website.
The call to action is a critical piece of every website. It’s what you want your user to do when they arrive on your site, and it can be as simple as a button or link telling them to make an appointment or fill out a form.
In some cases, the call-to-action is prominent: if you’re selling something, it should be “Buy Now,” “Learn More,” or “Register.” In other cases, it may not seem so obvious: maybe you’re running an event and want people to sign up for tickets; perhaps you’re trying to get donations for charity organizations; maybe your goal is simply getting visitors interested enough in learning about your practice that they’ll come back later for more information. In all these cases—and any other case where there isn’t an obvious next step—the best thing that can happen is if users feel compelled (by whatever means necessary) to take action like signing up for an email list or purchasing something online.
A successful call-to-action requires careful thought because many things could go wrong with poorly chosen wording: perhaps people don’t understand what their options are; maybe they overthink whether their answer makes sense instead of just clicking one button over another; perhaps nothing stands out from all the competing options around them on any given page (or even worse than this scenario would be people being drawn away from essential buttons because they look similar).
