As a MedSpa owner, you know that digital marketing is essential to your business. But if you don’t have the right website features, your digital efforts will not be as successful as they could be. In this post, we’ll share 5 key website features for MedSpas that will help increase your lead generation and revenue online.
#1: The Right Keywords
Your website is your best marketing tool, so make sure it’s optimized for search engines. This means including relevant keywords in the text of your pages and headlines, as well as in meta descriptions and image alt tags. There are a lot of options when it comes to selecting keywords. For instance, you can target local terms. This is why you should include the name of your city in your keyword selection process. It is also a good idea to look through Google Trends, as that will give you insights into the terms people are searching for now. If you want to improve your business using SEO, you need to dig deep enough to find out what your customers are looking for and how they are searching for it.
#2: One Page per Service and Product
A single page for each product or service is the best way to optimize your website for SEO, so ensure you have a great one for each. You want to make sure these pages are easy to find on your site and navigate through. If you can’t be found online, then it doesn’t matter how good your marketing strategy is! Make sure you include all of the information on these pages that people need to learn about what they are buying and how much it costs by having the list price and price breakdowns.
#3: Easy-to-Find Contact Information
Your website is the first place patients will look to find you, so it must provide several ways for them to get in touch. Ensure you’re easy to find by providing a phone number, email address, and social media links at the top of your homepage. You can also add a map location if you have one. If there are any questions or concerns, they might have about what your business has to offer, provide a FAQ section on your site, so they don’t have to hunt around for answers.
#4. Mobile Friendly Layout
You want to make sure that your site is mobile-friendly. If the layout of your website needs to be optimized for mobile devices, you’re missing out on leads. People are using their phones more than ever before, so it’s essential to have a website optimized for easy reading and navigation from mobile devices.
A responsive design allows users to book appointments on their phone while on the go—which means less time wasted waiting around in person or at home! If potential clients look at Yelp reviews but can’t get through them because the page won’t load properly, they’ll be less likely to trust you with their skin care needs. A friendly user experience helps build trust between yourself and your clientele, which can lead directly to increased revenue over time!
#5. An Online Appointment Booking System
As a MedSpa, you’ll want to create an online booking system that allows your customers to book, cancel, and reschedule appointments.
This is especially important if you have multiple locations or offer in-home visits and therefore need to coordinate with the customer’s schedule. An online booking tool will allow customers to easily book appointments, see available timeslots, and even schedule follow-up appointments in advance.
Having a booking system on your website makes it convenient for new and existing clients!
Every business wants to get its name out there, and a website is a great place to start. But make sure to do something other than settle for any website. If you want Google to take notice of your business, you need a carefully crafted site. Your marketing efforts will only be useful if you do them. That’s why the professionals at Growth99 are here—to ensure your site works for you as it should.