Virtual consultations are now an integral part of all medical institutions since it provides a lot of ease and advantages not only for the patients but also for the doctors and nurses. Med spas can benefit from that because sometimes, a simple skin consultation need not warrant an appointment.
This post will discuss six excellent and effective ways to turn virtual consultations into valuable assets for your med spa. We will also discuss the potential setbacks and the workarounds we can do to address those hiccups. Read on to learn more!
The Rise of Virtual Consultations in Med Spas
As more physicians and patients are looking for ways to reduce the cost of healthcare, virtual consultations have become an increasingly popular way for patients to meet with their doctors.
One of the most apparent benefits of virtual consultations is that they allow people living in rural areas to see a doctor without traveling long distances. Virtual consultations also mean patients don’t have to wait in lines at busy clinics or hospitals.
Virtual consults have been on the rise, particularly with those with seasonal allergies or chronic conditions like asthma or diabetes, because they can be scheduled around work schedules or school schedules without incurring extra costs.
Virtual consults also eliminate travel costs and allow patients to get a more comprehensive assessment from their doctors without leaving their homes or offices.
How a Standard Virtual Consultation Works
Virtual consultations are usually scheduled over email, via video conferencing through Zoom or Google Meets, or by phone and often occur during business hours. If you’re in a different time zone, they’ll let you know when someone from our team will be available so that you can schedule an appointment that works for both of you and the medspa.
During your virtual consultation, they will ask about your goals and any concerns or questions about your skin condition, products, and/or services you might want to try. They will also talk about your skincare routine and what products and/or services you have used or are currently using.
We may also ask questions related to your past experiences with therapy or mental health issues since this information helps them understand how best to help you achieve your goals (e.g., “Have you ever seen a dermatologist before?”)
Next, they will provide you with information about our products and/or services and their recommended plan of care for you. They’ll also discuss what to expect during and after your treatment. Finally, they’ll answer any questions and help you schedule your next appointment.
Why Your Med Spa Needs to Have Virtual Consultations
You may be wondering why my med spa needs to have virtual consultations.
The truth is, it’s an essential part of your business. Virtual consultations are becoming increasingly popular for patients to get information about their skincare and treatments without coming into your office.
They save time and money on travel and allow you to market yourself and your services on a much larger scale than before. You can target people from all over the world and educate them about what you offer.
For example, imagine you have a patient who lives in New York but will be traveling to Los Angeles for business. They may not have time to come into your office for a consultation. Still, if you offer virtual consultations, they can easily schedule one around their trip.
This helps you get new patients and lets you keep in touch with your existing patients and build relationships with them.
Virtual consultations are also a great way to upsell your products and services. During the consultation, you can recommend other treatments or services that the patient may not have considered before.
For example, if a patient is interested in laser hair removal, you can suggest other services, such as laser skin resurfacing or IPL photofacials. Not only does this help you increase your revenue, but it also helps the patient get the best possible results from their treatments.
Finally, virtual consultations offer a great way to build trust with potential and existing patients. When you meet with a patient virtually, they can see that you’re a natural person and not just a voice on the other end of the line. This helps build rapport and trust, which are essential for any successful business relationship.
6 Ways To Nail Virtual Consultations In Your Med Spa
1- Get a Stable Internet Connection
Everything relies on your Internet connection, so you want to ensure it’s stable and fast. Do a speed test beforehand so you know what to expect. Consider using a wired connection instead of Wi-Fi if your connection is spotty.
If possible, do a trial run with a friend or family before your consultation to ensure everything works well. This will help you avoid any technical issues during your consultation.
2- Invest in Good Audio and Video Equipment
Your patients can see and hear you, so you want to ensure good audio and video quality. Invest in a good webcam and microphone so your patients can see and hear you clearly.
If you’re using your phone, invest in a good Bluetooth headset to have your hands free to type or take notes.
3- Create a Professional Environment
Your patients can see everything in your background, so you want to ensure it looks professional. Clear away any clutter and anything personal you wouldn’t want your patients to see.
If possible, use a room with good lighting so your patients can see you well. You may also want to consider investing in professional lighting equipment to ensure you look your best.
4- Dress the Part
Since your patients can see you, you want to ensure you’re dressed professionally. It will make a difference even if you wear a shirt and tie or a nice blouse. Your patients will appreciate the effort you put into your appearance, and it will help them take you more seriously.
5- Train Your Staff
If you have staff members assisting you with your consultations, ensure they are adequately trained. They should know how to use the equipment and how to troubleshoot any technical issues that may arise. Your staff should also be familiar with your procedures and products to answer any questions your patients may have.
6- Incorporate Good Customer Service
Lastly, you want to make sure you’re providing good customer service. This includes everything from being polite and professional to the follow-up after the consultation. You want your patients to feel like they’re your top priority, so give them the best possible experience.
By following these tips, you can ensure that your virtual consultations are successful. By providing a good experience for your patients, you’ll be more likely to convert them into paying customers.
Virtual consultations are valuable assets once you know how to nail them. It brings many benefits to your med spa business, like building trust, increasing sales, and providing excellent customer service. Preparation and training are keys to successful virtual consultations so that you can get new leads while retaining your customer base.
Virtual consultations can be challenging, but Growth99 is here to help. With Growth99, you can easily manage your business from one platform. We provide valuable resources and support so you can succeed in your business. You are in good hands with Growth99.