The Medical spa industry is exploding right now, and there is a myriad of opportunities for med spas to thrive. Making your business stand out in this highly competitive sector makes first-rate marketing a must. The med spa industry has also developed an ardent following lately. For the reason that they provide aesthetic treatments to their clients that give way to a youthful and fresher look, resulting in more confidence!
A recent study showed that around 84% of consumers are likely to trust a brand and purchase from what they follow on social media. As obvious as it may seem, that puts social media marketing at the top of the strategy list for every medical spa out there. However, the med spa business also comes with neck-to-neck competition, and leveraging it does not come easy.
In this post, we will provide you with seven tips on how you can utilize social media to the best of your interest in growing your medical spa. And, of course, to win more clients as your business continues to thrive and succeed. The seven marketing tips are as follows:
1. Make consistent updates to your official website
Your website serves as the online face of your business. Make it a point that it’s pleasing enough for user interface, design, and layout. Nowadays, most people would instead search online for firms than visit the actual place. So your website will either be the first or last impression a potential customer will have of you. Your basic information like your name, address, email address, and phone number must be up-to-date so people can quickly contact your spa.
2. Use different platforms but ensure proper management for each.
Be careful not to jump on all platforms at once, as time is your most valuable asset. Once you do, chances are you may struggle to maintain momentum across all even when you start strong. Commit to two or three platforms as a start, and advance with more once you learn and master your technique. Since Facebook and Instagram are probably the two major platforms any potential customers use, make sure you use these for your social media marketing strategy to commence appropriately.
3. Give enough importance to customer testimonials.
Peer-to-peer endorsements play a significant role in buying decisions. And most satisfied clients will be willing to be your brand ambassadors, too. Get in touch with your patients and request them to leave an honest review on your website. Likewise, encourage your customers to tag you or your business in their personalized posts and give them discounts in return. In this regard, your customers’ peers will know about you and are more likely to opt for your services.
4. Enhance your website’s visual content
Compared to plain text, images and videos tend to have a better conversion rate. In the medspa industry, ideas play a critical role in magnetizing potential customers. Instagram and Pinterest are good social media platforms you can work on to promote visual content such as images, videos, and posters. Sharing pictures of your clean facility and customers indulging themselves with a relaxing spa session may be profitable for your business, as this strategy doesn’t prove to be challenging to execute.
5. Let potential clients find you easily.
Undeniably, the competition in this business is fierce, and your potential customers will always have numerous choices. And without a proper med spa digital marketing strategy, they could choose to go to another medical spa over you. Thus, make your online business easy to find and leave your footprint on social media platforms by creating posts, pages, hashtags, and running campaigns. Additionally, invest in SEO services for your website to rank better, and contacting you becomes easy.
6. Be realistic and avoid exaggerations.
Social media has become a favorite for medical spas, as businesses can easily promote their products and services with the use of it. However, some brands cultivate unrealistic expectations, mainly resulting in psychological pressure on the audience. Be honest in whatever you post and permanently set the right expectations.
Inform your audience about what they might expect from the treatments you offer and even the side effects. Avoid advertising anything that’s unattainable and is beyond the vicinity of your practice.
7. Be consistent in your style and set recurring posts regularly.
The color, imagery, and tone of your message should be consistent across all of the social media platforms that you use for your business. They will help educate customers on what to expect when they decide to follow you as it adopts a specific brand imaging. As for the frequency of your social media posts, each platform typically has a different ideal posting frequency. To learn, research, and note the perfect timing for you to promote your med spa on social media.
Be a cut above the rest.
Various killer strategies can help boost your business and its online presence. These seven tips specially-made for medical spas can help open the doors for more business opportunities and make you succeed at social media marketing. Make it a point to prioritize your tactics and maximize the accessibility of social media. It is essential to hire a social media marketing company to successfully run a campaign for better user engagement.
In summary, personalization is what makes your marketing strategy unique from the rest. As a med spa, your business’ marketing should invoke an emotional response to your patients. Shift your efforts towards social media to connect on a broader level and stay at the top of the competition.
Growth99, with its team of dedicated professionals, is willing to let you spread your wings and soar up high! As social media can indeed be a powerful instrument in growing your med spa, having a solid support system to back you up would even fortify your strength and give you an edge even more. Give them a call and explore the endless possibilities made available for your business that you never even knew existed before.