Research revealed that Google is the most-visited website in the world. As a medical aesthetics practitioner, you must realize by now how prospective aesthetic patients mostly rely on the internet to search for the best treatments to address their physical concerns and the best aesthetician in town to go for. Creating a Google My Business profile should not only be an accessory to establishing a solid online presence for your business; it is instead a necessity.
Google search and local SEO are utterly critical in every business’s digital marketing strategy. This is also where Google My Business gets in the picture for being a significant way to attract new clients to your practice through Google search and maps. Google My Business is a free tool for businesses of all sizes, whether large enterprises or local businesses. With an optimized GMB account, medical aesthetics practices can improve their online presence.
Through creating better SEO strategies, building positive Google reviews, and displaying your medical spa’s location on Google maps, you can get the most out of Google My Business to reach a wider audience for your practice. Here are the top two ways to attain the best ranking with your Google My Business for your medical aesthetics practice:
1. Optimize your Google My Business and update your information regularly
Keeping your Google My Business profile up to date is the primary thing you should be doing to reap the platform’s exclusive benefits. Ensure that all your information and anything related to your practice is conspicuously displayed on the local search results panel for your medical aesthetics business. Take special care to keep everything updated through your GMB dashboard, such as:
- Business name
- Hours of operation
- Phone number
- Website (link to your landing page)
- Business categories
Customers are 2.7 times more likely to view your business as a trusted source and reputable if you have a complete and optimized GMB profile. As a result, they are also 70% more likely to visit your location. For Google, businesses with accurate and complete information are easier to match with the right searches. This should improve your ranking if your GMB profile is complete and up to date. The main thing to accomplish is to tell Google who you are, what you do, where your business location is, and when is the best time to visit.
Furthermore, your GMB listing is added to Google Maps automatically. Thus, your prospective patients may be using Google Maps to search for your business. Having your GMB listed with the most accurate and updated information will undoubtedly benefit your practice as potential clients can locate you more easily.
On top of that, you should also verify your GMB listing. Google typically requests verification when you create an account and asks you to provide critical information updates. Verifying your Google My Business profile will help make your practice appear authentic to your audience and help boost your SERPs or search engine result pages.
2. Regularly post on your profile and generate Google reviews.
Google My Business listings with attached photos are considerably more reputable and can drive 35% more clicks than those with no images to show for their businesses. In fact, the average GMB listing has at least 11 photos. Posting photos can essentially help your practice reach a wider audience and appear more legitimate to local searchers. Fostering authenticity can encourage more prospective patients to engage with your practice. As the famous saying goes, every picture is worth a thousand words. That can’t ring truer at this point.
Using the GMB tool, you can also invite your audience to post questions about your practice and business listing. Both you and the general community can answer these questions, promoting camaraderie to your circle. However, always remember to consistently check-in for new questions and answer them as soon as possible. This will significantly help avoid getting false information from anybody answering the questions. Moreover, the more active you are in answering these questions, the stronger the ranking signal you are sending to Google’s algorithm.
As for social media, you can post updates to your audience through your GMB profile. These updates may range from a general announcement, holiday offers, special promotions, blog posts, and more. To maximize the advantages of your posts, it is best to:
- Post consistently – certain types of posts expire every week. Thus, regular engagement is crucial.
- Align your marketing campaigns with your posts/updates.
- Include links and CTAs (or call to action) to drive more clients to your practice.
Posts appear at the bottom of your GMB panel as “Updates.” Appearing on map-based results is also expected, so make sure to take advantage of this opportunity. Finally, 90% of consumers are on the internet, and reading reviews before engaging with a business is the new norm. Google is very particular with reviews as they primarily influence most consumer purchases. The best publicity in today’s businesses is the positive word-of-mouth coming from the consumers themselves. Your GMB listing can show both positive and negative reviews. You and your team can always work hard to ensure your patients are satisfied and garner as many five-star ratings as possible.
Get the best Google ranking for your Medical Aesthetics practice!
Creating a Google My Business profile for your practice is merely one of all the digital marketing strategies available for you to achieve the best organic ranking on Google. The key is to implement your strategies with the right timing and consistency. Growth99 is home to a team of digital marketing experts that have helped build a robust online presence in various medical aesthetics practices across the United States. Are you getting convinced that you need a bit of help from the guys who surely know the ropes? Book a free consultation and see for yourself what Growth99 has to offer to expand your reach for your practice. Partner with us today!