Technology is rapidly evolving and constantly elevating in the consumer and business worlds. Unique and innovative new healthcare, business, and consumer technologies continue to emerge. Yet sometimes, it takes more time for the “next big thing” to catch on and for people to recognize.
The year 2021 was an excellent year where conversational automation became more rampant. As the pandemic affected the digital world and flipped everyone over to the internet’s side, AI has become a convenient tool for many online companies. The current average chatbot was far more intelligent than its counterpart a year ago. Experts can attribute this to the significant improvements in the pillars of conversational engagement.
Chatbots are also resilient since they interact with people, so they improve. So what more is in store for us in the coming years? In this post, we’ll discover why having an AI chatbot is a complete must for your Medical Aesthetics website to achieve a robust online presence and attract new clients. Read up for more information!
What is a ChatBot?
AI Chatbot is a computer program that mimics and simulates a natural human conversation. Users can connect with a chatbot through the chat interface or even by voice, just like how a natural person interacts with another. They interpret and process a user’s words or phrases and provide an instant pre-set answer. Chatbots typically inhabit platforms like FB Messenger, Skype, Whatsapp, Wechat, and yes, even your medical aesthetics website.
Like other popular apps, chatbots have a database, an application layer, and Conversational User Interface (CUI). Contrary to popular belief, a chat bot’s main benefit is not only limited to offering customer support and answering queries. Chatbots can provide valuable and contextual help that can assist your aesthetics business significantly. An AI chatbot stores and uses the data to give way to a personalized experience to any user.
Reduced waiting times
Chatbots enable users to receive immediate responses and a quick turnaround instead of picking up the phone, sending an email, or waiting in line to get answers. In most business situations, time is of the essence, and in this fast-paced world, people don’t have the time to wait for a reply to a simple inquiry.
A recent report found that 69% of consumers use chatbots to get a quick answer to a question. How it goes is that customers can type in a question, and the chatbot responds with a relevant response in seconds. This mechanism eventually results in higher customer satisfaction and a better brand image for your aesthetic practice.
Scheduling an appointment over the phone is what we are used to doing, yet it can be highly time-consuming. A patient would need to phone a clinic, and the receiver would need to check for available slots. All of which may lead to higher administrative costs and that customer satisfaction is at stake.
Instead, patients may click on a chatbot from your medical aesthetic website, and while they’re on the go, they can even access it from their mobile devices. Some chatbots can send reminders to patients to inform them that their appointment is coming and any additional instructions afterward. AI Chatbots have virtual applications that you can integrate with automation tools to generate leads and pursue them.
An advanced customer service; a true advantage
When there is a live agent handling customers on the phone, chat, or attending to them in person, they have limitations on how many customers they can take at the same time. This means that as the number of customers increases, there should be more live agents, which can affect the business’ budget.
Contrary to that, chatbots don’t have such limitations. They’re built to handle tons of inquiries all at the same time. Implementing a chatbot to your medical aesthetic website helps you scale your customer service in the aesthetic industry without compromising quality and save a fraction (or more) of the cost.
Collecting feedback from patients
Here’s the thing: any healthcare provider’s goal is to give exceptional services to their patients. AI Chatbots are also a great marketing tool to collect feedback. Then, healthcare providers can use that feedback to gauge their services and make their practice even better. Distributing customer surveys may work, but patients may not always be able to fill them due to time constraints, or they might not be willing to do so.
You may incorporate chatbots into your business to collect feedback and measure customer satisfaction. Your patients can chat with your bots and rate their overall treatment experience. This can help improve your customer service by gathering input from your patients to see where you can improve and make the necessary adjustments to consistently satisfy your patients’ needs.
It collects feedback from clients’ works because it manifests your value for their opinions. While, of course, it’s essential to actively listen to what customers are honestly saying and invest enough effort to improve your operations.
Is your Medical Aesthetics website ready for 2022?
As we welcome the new year of 2022, we expect what we get used to in 2021 will elevate even more. For instance, in digital marketing, the use of AI chatbot is likely to increase in 2022 due to their efficiency and their cost-saving marketing strategy. The question is, have you equipped your medical aesthetic website enough to ensure it will not only survive in the digital battlefield but will own it?
Growth99 and its team of digital marketing experts are here to usher you toward bigger and better opportunities that lay ahead. Digital marketing is the company’s specialty where we build a more robust online presence for aesthetic practices and more. Book a free consultation today and explore the endless possibilities for your business. Take a leap of faith and partner with us today!