The year 2021 has undoubtedly brought change and innovation to the digital world. We have seen a dramatic change in the past year, mainly in how people utilize the media. In line with this, businesses needed to cope, and most companies have had to entirely alter their digital strategy on the spot to adjust to…
Medical spas and medical aesthetic practices are some of the fastest-growing industries. This is mainly because noninvasive treatments have dominated the market, and with new technology and many younger patients around, the influx of consumers is inevitable. But there is a catch to this developing and thriving field: growth equals an increase in competition. Marketing…
Many professionals in the beauty industry are running their aesthetics practice like a hobby rather than a business. It is understandable to some extent, given that it can be challenging to juggle administrative tasks while also providing an excellent customer service experience. Unfortunately, this behavior will ultimately fail in your aesthetics practice. Here are four…