A conversion is a successful call-to-action (CTA) – it means a user lands on your site and clicks on a link that measures a certain level of interest. For example, if you’re doing online shopping, your call-to-action would be clicking on “add to cart” and converting if you enter your payment information and click “place…
Reveal the benefits, not the features. When building a call-to-action website for your medical practice, it’s essential to focus on the product or service’s benefits, not the features. Your business offers features; benefits are what people want from your company. In other words: if someone is looking for a new smartphone case, they will be…
Consumers are constantly inundated with digital marketing messages every day. There’s always a flurry of images, videos, emails, and SMS containing endless promises to make people’s lives better or more beautiful. And the result? An audience with decision fatigue and thus, they are far less likely to become a paying customer. So, how do you…