Here’s the thing: designing a website that keeps driving more leads is easier said than done. Today, many medical aesthetics practices have not fully discovered how to successfully create a website that can win sales left and right. Instead of perceiving a website as a mere placeholder, there is more to it since it can…
As more medical spa businesses aim to target customers on the move, emails and SMS are becoming an increasingly critical part of effective multi-channel marketing. However, some digital marketing agencies do not feature SMS and email marketing as core offerings. Thus, some businesses potentially miss out on communications with their audience and increased ROI. But…
Can you imagine launching an advertising campaign for your medical aesthetics practice without direction and no particular target audience group? It sounds ridiculous, right? Establishing an effective marketing strategy stipulates a deep understanding and thorough knowledge of what your brand can offer, your target customers, and the types of marketing content that most (if not…
As the digital world continues to thrive, people are getting more used to getting things done and their questions answered only with a few taps on their smartphones or computers. For instance, studies show that 80% of users expect immediate responses to their questions about marketing and sales when visiting a website. Another 90% expect…
Creating successful promotions for your medical aesthetics practice can be a real challenge. Studying your audience and discovering the answers to their needs can be tricky. Furthermore, leveraging them in creating monthly specials and holiday promotions can take up so much time and effort. Not to mention, running a medical spa or being an aesthetic…
The process of rebooking clients is likely the quickest and most cost-effective method of keeping your business afloat and profitable. In the end, it makes it easier to organize your marketing efforts, identify the most effective tactics to fill in the gaps, and make smarter business decisions and investments in general. Although this is true,…
This CoolSculpting Marketing Guide is a work-in-progress. A growing awareness of CoolSculpting and a changing online media landscape necessitates updating this guide with the most current offline and digital marketing tactics. Your practice should be the foundation of your CoolSculpting marketing effort. As a new CoolSculpting provider, you may be unsure how to start attracting…
Almost every business owner knows that exposure is the life and soul of their company. To sell the best product in the world, you need to get people to know about it. Even though this is true for brick-and-mortar businesses, it’s even more true for companies done online. If you run an online business, you…
It is pretty normal for every medical aesthetics business or practice to want to land the top page of search engines. On second thought, aesthetic practitioners perceive it as a necessity, even. Showing up at the top of Google after a user types in “Botox in Manhattan” or “facial treatments for men” doesn’t sound too…
Being in the medical aesthetics industry means you are right in the midst of an overly competitive industry. And when the competition is fierce in the field you work in; you need to have a strategy that will let you stand out and be a cut above the rest. In today’s digital era, you must…