Social media has become quite a phenomenon over the years. It is no secret that several industries have harnessed social media to their advantage. The medical aesthetics industry is one of them. For those not in the know, medical esthetics refers to non-surgical cosmetic treatments for skin conditions and other issues. These include Botox, dermal…
If you want to succeed in the medical aesthetics industry, you need to invest in marketing. If you want to succeed in the medical aesthetics industry, you need to invest in marketing. It’s as simple as that. There are several reasons you should be investing in this area of your practice. Many people don’t even…
Be Relatable Remember that social media is about the audience you are trying to reach. Use the language they would use to make your content relatable. The tone should be friendly and approachable rather than stilted or formal. Above all, don’t be afraid to be creative but keep the human element and consumer in mind…
If you aim to be on top of the search engine results, generating blogs on both social media and your site can be a powerful tool. With valuable content, you enable the search engine to index more pages and create a relevant user keyword that your patients may look for. From a broader perspective, creating…
Attracting clients online can be easy, like what Kim Kardashian did. If you remember, her famous vampire facial Instagram post widely reached 150,000 likes with 10,000 comments instantly. With only a single post, it reached thousands of audiences that can lead people to book an appointment for a vampire facial — immediately. When customers look…
It is hardly a transitory trend, with over 3 billion individuals accessing social media every month throughout the world. Social media is one of the most influential and cost-effective internet marketing platforms available for medical clinics. Social media has evolved from a marketing tool to an essential marketing component for practices of all sizes throughout…
In this digital age, every person that owns a smartphone has at least one social media app they use and check daily. Likewise, businesses use social media to prominently market their products and services and connect with their target market. One particular industry that has benefitted the most from social media marketing is medical aesthetics.…
The COVID-disrupted years of 2020 and 2021 have quickly ended, and while many are hoping that our lives will be back to normal this 2022, we still have some way to go yet. Especially with the economic impacts that the pandemic brought, they will likely play their part over the next few years and in…
The medical spa industry thrives, which means more patients and higher consumer demand. Due to this, more medical spas are open to meet the growing demand, and it is critical to set your practice apart in your market, which can also impact your practice’s growth in the long term. Effective digital marketing and a robust…
The COVID-disrupted years of 2020 and 2021 have quickly ended, and while many are hoping that our lives will be back to normal this 2022, we still have some way to go yet. Especially with the economic impacts that the pandemic brought, they will likely play their part over the next few years and in…