Today, most aesthetic patients will begin searching for what they need online. Whether your medical spa grows extensively through referrals, people tend to search for your website before giving your office a call or setting up an appointment. It is important to note that a poor website presence could be an ultimate deal-breaker. That’s not your game. Thankfully, there is so much that technology can do today to ensure searchers can discover your website in one online search.
Except, the million-dollar question remains: how do you convince your visitors that your medical aesthetics website is worth their time? So many elements make a top-notch website for your medical aesthetics practice. You must make those elements the best they can be, mainly because it depends on your marketing goals.
If you’re looking to up your game for your medical aesthetics website to convert new patients, it’s helpful to be aware of what goes on into a great one. We’ve compiled five checkboxes to help you gauge your website’s standing and discover which best practices you can keep doing and which ones you might consider changing.
Your medical aesthetics website is well-designed and functional.
Your website is the complete representation of your medical aesthetics business and the services you offer to your patients. Thus, it is utterly critical to be visually appealing, professional, polished, and regularly maintained. Give room for some white space, excellent layouts with quality images and graphics, and let your message shine through. Your website must also work quickly and correctly.
Build your website with exemplary standards, proofread your content rigorously, and regularly test it for problems, such as speed and functionality. Every page that a visitor clicks on should always load quickly because you might be making a first impression on any of your visitors. A slow, malfunctioning, or poorly-developed area on your website might leave your visitors frustrated, nudging them to go and look elsewhere.
It is user-friendly
Web visitors are pretty much in a hurry every time. You can never go wrong with not making them wait for information. User experience (UX) plays a vital role in helping the searchers understand, use, and stay on your website. You want to create logical navigation with clarity and consistency. Use layouts and visual cues for functionality across the website.
Moreover, your medical aesthetics website needs to satisfy its users and help them accomplish their tasks efficiently with onsite search and keeps them engaged by giving suggestions through related content and minimizing dead ends.
Your website is optimized for mobile use and with stellar content.
The ever-increasing number of smartphone and tablet users is not slowing down, and you will never know whether your next visitors will be using a computer or a mobile device. Optimizing your website for mobile use will contribute tremendously to elevating user experience and your SEO rankings. And when your website is accessible to searchers even while on the go, it increases your chances of converting new patients to your practice.
And while your website is mobile-optimized, ensure that your content is always fresh and exciting to the readers. Use simple language that makes sense to your audience and avoid using jargon. Some visitors have short attention spans: so it is essential to be accurate in providing information. Social media updates and blogs are also excellent ways of fortifying your website with fresh content that will help keep visitors returning and help your SEO strategy.
If your website asks nothing of your visitors, you can bet your bottom dollar that they will surely do nothing. A call-to-action (CTA) inspires web searchers to take action and become official customers of a business. After all, the primary goal of a website is lead generation. Ensure that your CTA button is big and bold and it appears clearly on your homepage so that your prospects will immediately know what to do after they have collected the information they came for. If they cannot find a CTA button, they will leave the site permanently and not become a part of the sales funnel. Hence, position your CTA at an ideal location where visitors can quickly find it.
Optimized for search and social web
All of the work mentioned above, such as UX, quality content, CTA, mobile optimization, etc., will all be for naught if your website is not earning traffic. There are numerous things you can do for your search engine optimization efforts. Here are some of the top ones:
1. Use page titles and meta tags on every page on your website.
2. Use proper keywords in your content and links.
3. Optimize your website’s content to align with keywords that most people search for.
4. Keep your HTML code clutter-free.
Also, make it as easy as possible for people to share your content with their families and peers freely. Social media can drive large traffic volumes and positively impact your search ranking. The stronger your practice’s online presence is, the better. You might be surprised how many patients get converted to your practice with a solid online presence and a wisely-built medical aesthetics website.
Are you ready to step up your game?
Having a website for every business has quickly become more typical than expected, primarily when most people now rely online on to search for what they need and contemplate their purchases. Yet, merely having a website is not everything. Particularly in medical aesthetics, it is best to build a website that effectively converts new patients and drives sales.
Have you decided on doing things differently to achieve better results? Growth99 is here for you! With a team of experts in digital marketing strategies, one of which is website development, you can never go wrong partnering with those who know the ropes too well. For a deeper dive, contact us today. Our team is ready to help you!