As the owner or marketer of a dental practice, you’re always looking for new ways to reach and interact with your patients. Texting has become a popular way for businesses to talk to customers since the rise of mobile phones.
Custom SMS campaigns can help. SMS marketing allows you to reach dental patients and have a more personal conversation with them no matter where they are. Let’s examine what custom SMS campaigns for dental practices can do for them.
Getting in Touch
One of the best things about SMS marketing is that it lets you talk to people immediately. Traditional marketing methods, like email or direct mail, can take days or weeks for your message to reach your audience. With SMS marketing, your statement goes straight to the mobile phones of your patients.
Dental offices can benefit a lot from this instant communication. If you need to get a message to your patients quickly, like a change in hours or a last-minute opening, you can use SMS marketing to reach them quickly and effectively.
Customized Messages
One more benefit of custom SMS campaigns is that you can make your messages more personal. Traditional marketing methods are often mass-produced and could be more personal. On the other hand, SMS marketing lets you send specific messages to each patient.
For instance, you can use SMS marketing to send reminders about appointments or follow-up messages after a patient has been seen. You can also send each patient personalized promotions or special offers based on their treatment history or what they like.
This personalized messaging can help make patients more interested and happy. Besides, messages tailored to the patient’s needs and interests are more likely to get a response, which can lead to more loyalty and retention.
More People Taking Part
SMS marketing can also get your patients more involved when discussing engagement. SMS messages have a high open rate and a high response rate. Some studies have found that 98% of SMS messages are opened.
This means that people are more likely to see and respond to your messages than with traditional marketing. If you text them, you can build stronger relationships with your patients and make more people aware of your brand.
Mobile Accessibility
In the mobile-focused world of today, dental practices need to be mobile. Custom SMS campaigns allow you to reach patients wherever they are, at home or on the go.
SMS messages are sent directly to patients’ phones, unlike emails or direct mail, which can be missed or forgotten. This makes it more likely that they will be seen and answered, even if the patient isn’t at their computer or mailbox.
Marketing That Saves Money
Custom SMS campaigns are also good because they are cost-effective. SMS marketing is usually cheaper than traditional direct mail or print ads. You don’t have to worry about printing, postage, or other overhead costs when using SMS marketing. This makes it a better choice for dental offices of all sizes on a budget.
SMS marketing can also help you get a better return on investment (ROI) by making it easier for patients to stay engaged and come back. By sending your patients targeted messages, you can get them to make appointments, return for follow-up care, and tell their friends and family about you.
How To Get Started
Now that you know what custom SMS campaigns can do for you, you may wonder how to start. Here are some things to keep in mind when creating your SMS marketing campaign:
Build Your List of Subscribers
Before you can send SMS messages, you’ll need to build a list of people who want to receive them. You can do this by putting a sign-up form on your website, asking patients to join when they come in for an appointment, or letting people know about your SMS campaign on social media.
Growth99 can help you work on these methods in gathering information for your targets. We work for social media strategies and look beyond what your audience might be interested in and their needs. This factor can contribute to better growth and campaigns in the future.
Set Goals and Objectives
Your SMS campaign needs clear goals and objectives like any other marketing campaign. Are you trying to get more people to make appointments, get the word out about a new service, or keep more patients? Once you know your goals, you can make your messages fit.
Readable Messages
Your text messages should be short, sweet, and to the point. Focus your messages on your goals and objectives, and ensure each message has a clear call to action. If you’re lost with what strategy and technique to do, our team at Growth99 is here to help.
Personalize your Messages
As we’ve already discussed, the key to the success of your SMS campaign is sending personalized messages. Use information about your patients to customize your notifications, and think about dividing your list of subscribers into groups based on their treatment history or other factors.
Choose a Reliable SMS Provider
Choosing a reliable SMS provider is important to ensure your messages are sent reliably and safely. Look for a service that lets you schedule messages, track their delivery, and manage people who don’t want to receive them. You don’t want to send those notifications and updates late!
Monitoring Campaigns
Like any other marketing campaign, monitoring and evaluating your SMS campaign is essential. Keep track of how many people open and respond to your emails, and use this information to improve your message and results.
What Growth99 Can Do for You
Expert companies like us here at Growth99 can help dental practices run successful custom SMS campaigns by offering various services. Growth99 can help in the following ways:
- Strategy Development: Growth99 can help your dental practice develop a targeted SMS marketing strategy that fits your goals and objectives. Our team can help you find the right message, timing, and frequency for your messages and the best ways to divide your subscriber list and personalize your messages.
- Technical Implementation: SMS marketing involves technical things like message routing, tracking delivery, and managing opt-outs. Growth99 can take care of the technical side of your SMS campaign, ensuring your messages are sent reliably and safely.
- Message Creation: Growth99 can help you write SMS messages that your patients will find interesting and valuable. We can tell you how long a message should be, how it should sound, and what it should say. They can also help you write clear calls to action that get patients involved.
Key Takeaway
Custom SMS campaigns are a fun and cost-effective way for dental offices to reach patients no matter where they are. SMS marketing’s instant messaging and personalized messages can improve patient engagement and retention, get more appointments, and get closer to your patients. SMS marketing can be valuable for your dental practice’s marketing if you have the right plan and tools.
In summary, Growth99 can help dental practices launch successful custom SMS campaigns by providing strategic guidance, technical implementation, message creation, analytics and reporting, and compliance support.
With the help of an expert provider like Growth99, dental practices can leverage their business to their full potential. Let’s plan together the best goals for your practice! Schedule an appointment with us today.
