When you operate a medical spa, you know that practice management and patient care go hand in hand. For this reason, many aesthetic centers rely on customer relationship management, or CRM, tools. This state-of-the-art solution enhances the primary aspects of the medical spa business, helping owners and practitioners gain and retain clients while staying on top of their administrative processes. Many medical spas have already experienced the advantages of CRM system installation.
Furthermore, sales teams often use CRM systems to manage and track their activities with past, existing, and prospective clients. These past few years, they have made their way into healthcare, where they assist in facilitating patient acquisition, care, and retention through various actions. Here are some reasons why a robust CRM system is crucial for your medical spa.
Enhance the patient experience
CRM systems streamline and support the patient experience through automated features, such as automatic appointment reminders, email templates for continuous communication from your office, and access to and delivery of pre and post-procedure instructions.
These digital tools are what today’s healthcare and medical aesthetic consumers have come to anticipate. A recent report has found that:
- 68% of patients state that they will more likely choose medical providers that offer their patients the ability to self-book, modify, or cancel appointments online.
- 57% of patients expect practitioners to send automated texts, voice, or email reminders convincing them to schedule appointments or take medications.
- 70% of patients state that they will choose practitioners and medical providers who send emails or text messages when it’s time for follow-up or preventative care.
Generate new patient leads
In terms of generating new patient leads, referral programs are helpful. However, a CRM system can help you implement the latest marketing tactics to reach new consumers like never before. A CRM platform includes surveys and online reviews, allowing you to post positive feedback on your website or social media channels. You’ll even get to address concerns or negative feedback from your past clients before they hit popular review sites like Google or Yelp. All of this is paired with referral tracking systems, allowing you to monitor prospective patients throughout their journey and follow up with patient leads simultaneously.
Streamline your scheduling processes
Scheduling patients and resources can sometimes feel like spinning plates in the air. Additionally, scheduling is a critical aspect of a medical spa as this can contribute to properly organizing the meeting and treatment of patients. A CRM platform can streamline this process as it lets you coordinate resources easily and match the right provider to the right client. CRM can even provide multi-location scheduling, making it easier for your administrative staff to ensure that resources and schedules align with every need of each patient.
Your clients will appreciate the automated appointment reminders they receive through the CRM platform, which alerts them via text or email about upcoming appointments. Patients even have the liberty to confirm this appointment electronically, saving time you would otherwise spend contacting patients individually. Finally, CRM tools can massively reduce the lost revenue and time from missed appointments.
The right CRM platform won’t only help you manage your medical spa’s operations, but it can also provide you with a bird’s eye view of your business as a whole. One of the critical advantages of CRM systems is that you’ll have access to an abundance of data about your medical spa, your patients, and daily operations. The gathered data will better inform you with spot trends and patterns you can use to enhance your business. For example, you may augment your marketing strategy to target a specific demographic or adjust your staffing needs based on periods of increased activity.
You can also utilize these reports to evaluate your office’s performance and productivity. You’ll be able to determine key performance areas that need improvement and learn ways to provide fortified support to your patients and team. You may view all of this essential data through regular reports, and this feature will allow you to be on top of your medical spa business.
Address issues faster and maximize patient retention
Once you keep track of conversion rates from new leads and inquiries to successfully booked consultations and repeat appointments, you gain one valuable metric: your retention rate. This data helps you enhance your facility’s practice and budgeting protocols. Furthermore, a CRM system enables you to identify missed appointments and lost sales, examine opportunities, and make improvements moving forward.
Other CRM systems use “sniffers” to capture mentions of your practice or providers online. This feature will alert you immediately for any negative reviews or comments, so you can reach out to people and address them without further ado.
Bring more efficiency to your medical spa operations.
A CRM system can communicate with clients, manage appointments, and perform other significant tasks people used to perform way back manually. It can also organize your customer service better by collating customer questions or complaints with ease as you get to track every single one. Using the collected data, you can then brainstorm the most appropriate action plans to satisfy your patients.
Having a CRM running on your medical spa helps make your business more efficient as it standardizes your procedures, generally. Learning how to navigate the CRM system is more straightforward than cramming through books of written procedures. You can also figure out how to best expand your medical spa with its reporting features since reporting done by CRM can tell you about the frequency of specific treatments. And afterward, you can use that information to ensure your facility is always equipped with complete materials to perform this procedure without fail.
In conclusion, digital marketing for medical spas requires a robust approach, and the CRM system is something you should pay attention to installing in your systems. If you need help learning more about CRM and implementing it in your medical spa, partner with Growth99, a leading digital marketing company that knows precisely what your medical spa needs! Contact us today to learn more about our team and digital services!