Websites are beneficial when it comes to advertising your business to the world. Aside from being a place where you can exhibit your products and services in great detail for your customers, it also serves as the face of your business. Many people easily trust a business with a visually appealing website, which also adds to its reputation.
There’s no doubt that your dermatology practice’s landing page design is critical for lead generation. But what are the specific reasons why? Check out our top five reasons below to find out! After reading this, you’ll know why making sure your landing page looks its best is essential.
How Your Landing Page Affects Your Customers
Whether you are a new business trying to get customers, or an established company looking for more leads, a well-designed landing page is essential. A landing page is the first impression your potential customer gets of your business and can make or break whether they convert into sales.
A landing page is a single web page that displays only one call-to-action (CTA) and one product or service. The goal of a standard landing page is to get users to take action: sign up for a free trial, make a purchase, download an e-book, and so on.
Your landing page plays a role in attracting your customers for lead generation. We all know how vital generating new leads can be in businesses, especially dermatology clinics, so making a great first impression with your landing page is critical.
Creating a solid landing page can help convert more visitors into customers. The opposite is true: a poorly designed landing page can be a big turn-off for potential customers who might have otherwise spent money with you.
Five Reasons You Need to Work on Your Landing Page Design
1- It becomes the face of your business.
As we’ve mentioned, your website is your business’s face. It’s one of the first places people, especially new customers, will go to learn more about you and what you do. If your landing page is awfully designed, it can give off the impression that your business is unprofessional or not worth their time.
On the other hand, if your landing page is well-designed and looks great, it will give potential customers an excellent first impression of your business and make them more likely to trust you. First impressions last, and you want to ensure you’re putting your best foot forward with your landing page design.
2- It can make or break a sale.
A well-designed landing page can differentiate between making a sale and losing a customer. If your landing page is poorly designed, potential customers may be confused about your offering or how to buy it. This can lead them to abandon their purchase and take their business elsewhere.
On the other hand, if your landing page is designed well and is easy to navigate, it will make it much more likely that potential customers will complete their purchase with you. A good landing page design can be the difference between making a sale and losing one, so it’s worth spending the time to get it right.
3- It can help you rank higher in most search engines.
Search engine optimization (more famously known as SEO) is a process of optimizing your website to rank higher on various search engine results pages (SERPs). One factor that determines your ranking is the quality of your website’s design, including your landing page design.
If your landing page is designed well, it will be easier for search engines to crawl and index your website. This can lead to a higher ranking in SERPs, which means more potential customers will see your website when they search for the different keywords related to your business. A higher ranking can also lead to more website traffic and sales.
4- It can increase your conversion rate.
The conversion rate refers to the total percentage of visitors to your website who take the desired action, such as making a purchase or signing up for a free trial. A well-designed landing page can help increase your conversion rate by making it easier for users to find what they’re looking for and take the desired action.
On the other hand, a tedious and lifeless landing page can make it more difficult for visitors to find what they’re looking for, leading them to leave your site without taking the desired action. This can decrease your conversion rate and cost you sales.
5- It can improve your ROI.
Your return on investment (ROI) is the percentage of visitors to your website who take the desired action, divided by the cost of acquiring those visitors. A well-designed landing page can improve your ROI by increasing your conversion rate and reducing acquisition costs.
A poorly designed landing page can give you the opposite effect, decreasing your conversion rate and increasing your acquisition costs. This can lead to a lower ROI and fewer sales for your business.
On the flip side, a well-designed landing page is critical for lead generation. It can help you rank even higher in search engines, increase your conversion rate, improve your ROI, and make more sales. If you’re unhappy with your current landing page design, it’s time to make some changes.
What Could Happen if You Don’t Do Anything About It?
Well, this could mean many things for you, none of which are connected to gaining new leads or converting traffic to revenue. You see, if you just keep your landing page as bland as it currently is, two things are going to happen:
You’ll lose out on new leads – If users can’t find a CTA or are confused by the messaging on your site, they will click away, and you will have failed in generating a new lead. This means that you will lose out on that particular user and all future interactions and conversions.
Your conversion rate will drop – In the same way that a high bounce rate indicates poor website design, so too is a low conversion rate. If users aren’t converting, it means they aren’t finding what they need on your site and will go elsewhere to find a solution.
So what can you do about it?
How to Jazz Up Your Dermatology Practice’s Landing Page
First, you cannot do it on your own unless you are an expert website designer. This is one thing you cannot do yourself. That is because your Dermatology Practice’s website is the first introduction a patient has to your business. It serves as the digital face of your brand, and it needs to make a good impression.
Here are five ways to improve your Dermatology Practice’s landing page:
1- Use attractive visuals.
Visuals are essential for making an excellent first impression. Use high-quality images and videos that accurately represent your brand.
2- Use clear and concise copy.
Your landing page copy should be clear, concise, and easy to understand. It should explain what your business does and what you offer.
3- Use strong calls to action.
Your calls to action should be clear and concise. They should tell users what you want them to do, such as “schedule a consultation.”
4- Make it easy to navigate.
Your landing page should be easy to navigate. Users should be able to find what they’re looking for without difficulty.
5- Use responsive design.
Responsive design ensures your landing page looks good on all devices. Users should be able to view your site on their computers, tablets, and smartphones without difficulty.
There are more tips, but these five are the major ones that you must focus on. Once you have figured out what’s wrong with your current setup, you can use these to correct the ones needed to be corrected. You are on the right track.
Giving your landing page a facelift (pun intended) is a must because, as someone who sells the idea of beauty and grace through dermatological treatments, you must live up to the same standards you preach. Aesthetics play a significant role in that. So take some time, analyze what’s wrong, and make changes accordingly. Your patients will surely appreciate it!
If you’re unhappy with your current landing page design, it’s time to make some changes. Call a professional for help. With that, Growth99 is fully committed to helping you look your best in a sea of dermatology clinics. Their services help various businesses in the medical aesthetics field in the United States and overseas, so you know you are getting the best from them.