Marketing refers to the activities and procedures that a company takes to bring brand awareness to its desired audience. It is simply reaching out and introducing a product or a service that the business wants to offer to target customers to make sales.
Traditional vs. Digital Marketing
Digital and traditional marketing share the same goal in making brand awareness and taking the well-planned and necessary steps to invite more customers to make the purchase on a product or a service uniquely offered by a company or individual.
Traditional marketing is the use of the traditional mode of communication that relies on printed materials. This is what industries used before the invention and popularity of technology and the internet. The example of traditional marketing are:
Technology and the internet became a popular platform for marketing recently when people started using the web and relying on it for information that interests them. For business owners, the digital mode is more convenient as a means of advertisement than the printed materials.
Reasons Digital Marketing is Effective to Your Business
You Can Reach a Wider Audience
Online marketing reaches an enormous audience than traditional can. Using the internet, local businesses can sell their product to a remote location by posting an advertisement on any social media platform or through their website. There are also platforms specifically designed to be a marketplace for small to big businesses which refer to e-commerce platforms, such as Amazon, Shopify, Wix, and Woocommerce.
The labor and cost of printing the material for an advertisement are more than the cost that a marketer will spend on a digital advertisement. It does not require a lot of labor work since all preparations are mostly done using technology and online tools. It also eliminates the printing cost which could be so expensive.
Digital Marketing Allows You to Communicate With Your Audience
Connecting to your audience is an important step to gain more customers. Allowing the customers to interact and be involved in your product or service will build a good foundation of the customer-seller relationships. This type of connection will appeal to the customers to repeat the transaction in the future or come to your business whenever they need the same service or product in the future.
How Digital Marketing Helps You to Maximize Your Brand’s Online Presence
Expand’s Your Business’ Reach
Facebook alone can introduce your brand t targeted people who may be interested in purchasing a similar product with yours. The sharing options and status update possible to a lot of social media platforms will spread awareness to your brand.
Gives You Useful Data
Customers’ activity to your business social media accounts is encrypted to the system and translated to you in a simple analysis that will give you which promotions are effective and which are not. It will also give you a transparent reaction of your customers to the services and products that you offer.
Brings the Customer to You
A single post can reach thousands of targeted audiences. Digital marketing is presenting your brand and waiting for customers to make an action to create a communication and eventually persuade them to make the purchase.
Increases Brand Awareness
The goal of digital marketing is to introduce the product to the audience who may not be planning of buying a product at the moment but is offered the idea. Though it is not guaranteed that the advertisement can make every view into purchased products, it still spread awareness on the product/service that the business wants to promote.