Marketing ads help your business increase its ROV (Return of Investments) in several ways. For quite some time there has been a debate on which online advertising platform is the best in the industry and will surely give you a win. Facebook ads or Google ads? That is the question that most entrepreneurs have been challenged to find answers to. But Growth99 has a different point of view about the matter. For us, there is no need to figure out which one is better because each one offers an advantage depends on the type of business you are in and your target audience.
Benefits of Online Advertising
Cost-Effective
This could be the most reason why marketing experts choose online platforms to advertise. A print advertisement will cost more money than using one online advertising platform. This is a lot cheaper and more affordable way of advertisement for business owners and marketers.
Global Reach
Using other conventional marketing strategies will not only require you a lot of work but will also limit the location and the number of its reach. Using Facebook Ads and Google Ads, since both platforms are used worldwide by millions of people, will allow you to reach people outside your base. Through this advertising strategy, businesses like yours will have the great opportunity to connect with more people, find prospective clients and later turn them into real customers.
Efficient
Conventional marketing strategy and other advertising methods will require a significant amount of time and preparation before they reach the target audience. But an online advertisement will only require you to set goals, plan, design, and set the campaign out for everyone. While waiting to reach the ROV, the leads you will get from the campaign will give you useful data about your possible clients. You have the biggest chance to turn prospective clients into real customers through this fast and easy way of marketing.
Insightful Data
What other perks of Facebook and Google Ads is its feature that can give you insightful data and useful information about your audience, the product that gets more leads and don’t. This data comes in free along with the payment that you pay for doing an online campaign. The information that you can get from your campaigns includes contact information of the people who got engaged or shown interest in your product. You can use their personal information to keep in touch with these prospects and execute a plan or strategy to turn them into real customers.
Customer Relationship
There is nothing more effective in advertising than appealing personally to your target customer. After all, it is the people you are trying to win to buy your product. Online advertisement allows you to communicate, answer inquiries, and show common interest with the clients. Your customers are people who need or want to purchase something similar to what you are selling. They will feel more connected and special if they will be involved in a discussion about the product and it is more likely for you to get their trust.
Targets Audience
Facebook Ads and Google Ads algorithm can identify and slim down the people who will see your campaign. You have the power to customize and filter the basic requirements of who can see the campaign that you did. Knowing your target audience is not enough. Through the option that Facebook and Google Ads give you to choose who can see the ad, you will not have to waste money on online campaigning only to reach the wrong people. These two powerful online advertising platforms will introduce you to people with the same interest as you do who can be turned into actual customers.
Choosing between Facebook Ads and Google Ads hardly the issue. Both are powerful tools to increase your profit. With the right strategy and planning, you can win as much as customers you want using the benefits of Facebook Ads and Google Ads.
