The multiple advantages of Google reviews include Google ranking for SEO, online reputation, leveling the playing field while helping you, and giving your business the edge to stand out. Moreover, customer feedback permits you to pulse on how your customers think about your brand and products. Due to this, it is safe to say that every business owner would need to create solid rapport with every client that comes their way.
When you think about collecting Google reviews, the sheer volume of possibilities can get you overwhelmed. With so many customers and the available ways made easy to attain their feedback, it can be challenging to know where to start. Though, there is one thing you can be sure of: being proactive in collecting customer feedback guarantees to keep you in the loop about knowing the needs of your community, even as those needs consistently evolve in time.
But realistically, how well do we understand the essence of collecting feedback and Google reviews that might bring more customers to a business? How aware are you that they are especially vital when it comes to customer satisfaction? Let’s look at the significance of customer feedback and how you can use it to elevate your business to the next level.
Google reviews in a nutshell
Getting Google reviews is essential because it serves as a guiding resource for the advancement of your company. Businesses that take advantage of Google reviews will rank higher in local search results, whether big or small. With Google’s mechanism, positive reviews have the power to influence local SEO, brand trust, and feedback.
Nowadays, people have enough access and more opportunity than ever before to read reviews and seek out information about the different products and services before deciding to purchase. One certainly can’t overlook customer feedback, primarily if they aim to convert more clients to their practice.
A question to ponder: as a business, wouldn’t you want to know what you’re getting right and wrong in the eyes of your customers? The beauty of embracing both the good and the bad is that you arrive in a position that makes it easier to adapt and adjust the customer experience over time. Furthermore, customer feedback is how to engage with the community and keep them at the heart of everything you do.
Establishing brand trust on the client’s perspective
Transparency is one ultimate way to create a healthy give-and-take process between businesses and consumers. Today, it’s not uncommon for a potential client to research the industry before signing up for any sales offers and business deals. Studies show that nearly 88% of consumers read business’ reviews first to determine the company’s quality, in general. And in this research, Google reviews play an integral role.
In the same way, a recent survey shows that consumers think that positive reviews help them trust a business more than they would do without them. That gives way to an excellent chance for local companies to reach a competitive advantage over their competitors through Google reviews. It also builds a sense of urgency by adequately responding to negative reviews, further fortifying customer trust.
Build a team of loyal customers who can contribute to promoting the business.
Loyal customers willing to go the extra mile to recommend your products to others and voluntarily putting in a good word about your brand to their peers is a sure win. Word-of-mouth marketing from customers like them can be a dream come true for any business owner. More so, when so many happy and satisfied patients come out from your clinic or med spa would be more beneficial to your line of work than you would ever expect.
When different people from every corner speak beautifully about your brand and describe the legit services offered on social media, there will be an effect to generate more brand awareness and, typically, more sales for your business. While some companies spend thousands of dollars on advertising their products and services, you, on the other hand, get it for free. It sounds like ice cream with whipped cream and cherries on top.
No to false hopes: Yes to clear expectations
Customers can sometimes get overwhelmed and get decision fatigue from contemplating too much on the best place to get their Botox shots or if your clinic can perform a safe PDO thread lift. Thus, it can be pretty challenging to convince a potential client to use your services, especially if you don’t get to talk to them. Thus, through customer feedback, potential clients like them may be able to gauge the authenticity of your practice and attract them to visit your office.
Moreover, Google reviews allow for leads to stay within the close range of realistic expectations through honest feedback coming from previous clients. It is crucial not to insinuate any exaggerations or false hopes to win customer trust, resulting in a long-term business relationship. Of course, the goal of any business is to make their customers happy and keep them that way.
The right thing to do
While we have thoroughly discussed how collecting Google reviews and customer feedback is critical for any targeted business advancement, it is vital to know that online reviews can make or break a business. It is up to you and your crew to establish a company that fully satisfies the needs of every patient who walks in the doors of your med spa and exceeds expectations.
Reviews aren’t done out of thin air; they’re made on the grounds of honesty and sincerity. And so, it is in your best interest to ensure that what you give your patients is something that resonates, which would always result in a 5-star review on Google. You can leave all of the tech things to the capable hands of Growth99 while you concentrate on your specialty: beautifying your patients and giving them the confidence that they deserve.