Are you thinking about how to ramp up your medical spa’s marketing? You might lean toward maintaining your marketing efforts in-house instead of hiring a professional to do all the work for you. While most business owners choose this route to save costs, it might be more costly in the long run and not bring you the results that will make you happy.
The medical spa industry is a thriving field. The number of medical spas increases yearly due to the industry’s success. And while this is good, it also means increased competition among medical spas. Investing in your marketing efforts becomes imperative to keep your current profit margins while growing your client base.
But despite all these facts, the question of “why should I hire a professional to run my medical spa website?” might still linger in your mind. That being the case, here are a few reasons why hiring one could mean well for your medical spa business.
1. Strengthening your Customer Relationship Management (CRM) system
There is too much technology that exists today for any business to retain handwritten client files still. Consumers are more inclined toward technology and expect brands to be on the cutting edge of it. You must ensure that you log your customers into a CRM system to avoid missing a single detail. Since there are countless programs available for a company to choose from, finding one that fits your needs should not be a problem.
Make sure it can segment your customers differently, no matter which program you choose. These segments will help you with your marketing campaigns, establish special offers, and unleash many other marketing techniques. Speak with a professional for more information and means to utilize your CRM system. The more information about your patients you acquire from these programs will allow you to better target them for your medical spa’s services and promotions.
2. Reviewing your strategy in targeting clients
Some companies also believe their customers will like their message because they do. Not to burst their bubble, but this is not the case. To ensure you effectively convey your brand’s message and why a prospect should choose you over a dozen other medical spas, spend some time looking at past marketing campaigns and their results. If you find the results good, you know you’re on the right track. If they’re not, then you know you need to make some adjustments or try something different.
Working with a digital marketing company can help you create focus groups to gain feedback on everything from messaging to your branding and logo. This group of professionals can assess if you are using the best tone to reach your target audience.
3. Utilizing social media to market your medical spa
A large portion of medical spa clients is active social media users. It’s not only wise to advertise your business on social media platforms. It is practically a requirement to have a social media profile to properly and efficiently interact with your clients. In the medical spa industry, visuals are critical. In that case, an Instagram account and a Youtube channel can both help showcase your business.
Additionally, you can address customer service situations almost instantly from digital platforms. And you can respond to client reviews and engage with your audience effortlessly. Doing so will help make your clients feel like they are valued, and what happens next when a client feels cherished and appreciated? They will tell their friends and family about you. Thus, hiring a professional can help you manage your social media profiles and do all the work as you fully concentrate on running your medical spa.
4. Optimizing your website
A website serves as the online face of your company and, at the same time, the central hub for your business. If prospective clients want to learn anything about your business, they would most likely do a quick Google search and visit your website.
Things your website should include are:
• The services you provide
• Social proof, including testimonials, before and after photos, and videos
• Informative blog posts
• Quick and easy ways to book an appointment
Another critical factor for your website is optimizing it on search engines or SEO. People couldn’t possibly learn more about your business and book an appointment with you if they can’t find you online. It is best to ensure that your website is sprinkled with the needed keywords, so you appear in online searches, specifically local ones. See that you have claimed your Google My Business listing and that all the information here is accurate and current.
You harm your ability to appear in local searches without an updated Google My Business profile. Moreover, more users are turning to voice searches only. And to rank in those results, SEO is critical.
5. Tracking conversions and ROI
When most perform marketing and outreach via printed ads and tv or radio, you don’t always know ahead if that strategy has been effective until a customer reaches out to you and tells you what drew them in. In other words, you had no way to track your ROI with traditional marketing. While in digital advertising and with more businesses using it nowadays, those results are immediately available.
In the digital era, you can see if a client booked through your website, social media, etc. All digital marketing systems have dashboards, allowing you to see how many clicks a digital ad garnered and who opened your emails. This feature allows you to tailor your future campaigns to the channels that drive the best results.