Are you struggling to get more leads for your medical spa? If so, don’t worry: it happens to the best of us. The good news is that you can do many simple things to boost your lead generation and start seeing more success in no time. In this post, we’ll cover five easy ways to use your website or Facebook ads (and some other tactics) to capture new contacts and move them into your CRM, where they can be nurtured into paying customers!
Capture leads with a popup form on your website.
The first step is to have a website and an email list. You can do this by using something like MailChimp or Constant Contact to create your email list, or you can use a WordPress plugin like SumoMe, LeadPages, or OptinMonster to build your own.
Once you’ve set up those two things (website and email list), it’s time to add some popup forms to your site! Popups are an excellent way of capturing leads because they don’t take up any room on the page—they come in from the side or top and don’t last long. This makes them less annoying than lead capture methods (like contact forms).
2. Use Facebook lead ads to gather new contacts.
Facebook lead ads are a great way to capture new contacts. They’re easy to set up, cost-effective, and can be used to target specific audiences.
To get started with Facebook lead ads, create a new ad campaign and select the “lead generation” objective. Next, you’ll need to pick an offer that will entice people into giving you their contact information (like a coupon or discount). Then it’s time to decide on what type of audience you want to target — this will depend on your industry or focus area and your overall business goals.
3. Run a contest or giveaway to get people to sign up for your email list
- Give away a gift
- Give away a free service
- Give away a free consultation.
- Offer a special offer for new clients who sign up for your email list. For example, you could offer $100 off your first or $100 off your second treatment. You can also provide free consultations with any service; this way, people will be more likely to sign up because they get something in return. 4. Create targeted landing pages
A landing page is a webpage designed to convert visitors into leads. It’s an opportunity to showcase your services and get people excited about your offer. Landing pages are typically set up to get visitors in touch with a sales representative or complete an action such as filling out a form, downloading a resource, or signing up for an email list.
To create one, start by defining your goals for the landing page—what do you want visitors to do? Is it sales-based? Are they just checking out your brand? Once you know why someone would come here (and what they should expect), focus on creating content that speaks directly to their problems and needs.
5. Pinpoint who the most engaged prospects are in your CRM and market to them
You can also use your CRM to identify the most engaged and active leads so that you can market to them specifically. To do this, look for prospects who have taken action on their visits to your site. To determine their engagement level, you may want to consider how many times they’ve visited or how long they stay on the site.
Once you’ve identified your most engaged prospects, consider using Facebook ads as a way of reaching them with more personalized messages than what can be done through email marketing alone.
Getting more leads can be as simple as just changing up your website!
Your website is your first point of contact with prospective clients, so it’s essential to ensure it’s up-to-date. Other than that, you’ll want to ensure that your website has been optimized for both the search engines and the user.
Now that you know which medical spa marketing campaign is right for you and how to use it, it’s time to start! The key here is to keep track of what works best. If one method isn’t bringing in the leads, try another until you find something that works. The important thing is not giving up because if you’re patient enough, and then there’s no doubt your efforts will eventually pay off!