Google My Business is a free service that helps you get found online and makes it easier for people to book your business. When customers search on Google, they can also find your business on the map, call or text you directly from there, and more quickly discover reviews. A robust Google, My Business page not only helps with SEO but helps capture more bookings and increase reviews for your medspa.
- A robust profile increases your visibility in the search results of consumers looking for businesses like yours on Google.
- Claiming and verifying ownership of a business listing improves its ranking in local searches. More people will see it and be able to click through to your website directly from their phone or computer screen without having to do additional work on their end.
About half of people who search for local businesses on their phone visit that business within a day.
It can be hard to get new customers. But it’s even harder if you have not optimized your online presence. With the growing trend of online reviews and searches, having a robust Google My Business page is key to your success in capturing new patients and clients.
Having a Google My Business Page is the foundation for your medspa local SEO (search engine optimization).
Google My Business allows you to create and manage your business listing on Google. You can edit existing details and information about your business, add photos, respond to reviews, and more. This service is also where you set up a phone number for your business and an address and directions. Having everything under one central hub means that there are no duplicate listings in different directories or on other websites, which will help increase the overall authority of your page.
Having all this information in one place makes it easier for potential customers searching on Google (or any other search engine) to find you quickly, leading them straight into booking with you instead of someone else.
Your Google My Business profile must be up-to-date if you want people to find it. This means filling in all the fields, providing complete and accurate information such as hours and location, getting customer reviews, and sharing high-quality photos of your business.
It will also help if you make sure your business address is correct. Make sure customers find it easy to find by including a street address rather than just an apartment number or PO box. It can be hard for people using different navigation systems (like Google Maps) to locate because they don’t know where exactly they need to go.
Also, make sure that all of your contact details are correct on this page: phone numbers (including mobile), email addresses (if applicable), and website URLs (if applicable).
Make sure there are no duplicate entries with incorrect addresses or phone numbers. Not only will having multiple listings confuse customers, but it also makes it harder for Google to find your best listing.
Google has been clear that they do not want to rank duplicate or incorrect listings. They have also made it very clear that having multiple listings with different addresses and phone numbers will confuse customers and make it harder for Google to find your best listing. It’s important not only that all of your information is accurate so that patients know where exactly each appointment is taking place; it’s also important because Google uses many factors like location data when ranking search results.