One thing that is pretty common in the world we live in right now is that most of us (if not all) are used to getting on the internet for anything and everything we need. Some lookup and utilize the search engine to learn something new, while some shop in the comforts of their homes with only a few taps on their phones. The internet has slowly become a necessity as opposed to being merely a recreational tool nowadays.
Owning a med spa can be quite challenging to some. However, realizing that the proper use of the internet can be an excellent instrument in advancing a business might be an ultimate game-changer. One example; getting reviews from your clients as they post them on the internet for everyone to see.
As any customer would have it, reading customer reviews before availing of a product or service would be beneficial in the long run. It would help a customer decide whether they decide to dive in and spend money on something. This post will discuss how getting a Google review from your patients would help advertise your med spa and make it more popular than ever!
The power of Google reviews in plain words
Before we jump to anything, let’s first find out what a Google review is. Google reviews make way for a business to prove themselves and, in most cases, highlight their assets to their potential customers. People who are willing to share their insights can go online and put in a good word (or bad) about the company without the need to download an app.
Google reviews can provide businesses with a substantial credibility boost at no expense, both consumers and sellers. There are various benefits of acquiring Google reviews, such as ranking for local SEO, increasing your online reputation, leveling the playing field, etc. Anyone can type in a search query and read up on businesses with reviews from actual customers, which would help them make an informed decision on whether or not they should do business with that company.
Some of us might already realize this, but on Google, positive or good reviews have unprecedented power. A capability to influence brand trust, feedback, and local SEO. These are some of the reasons why getting Google reviews from every patient that comes into your med spa could be helpful in every way.
Google reviews may lead to more patients coming your way.
By the time potential customers have clicked through to your page, it means you’re near to the end goal. The customers who visit your site need to be convinced to use your services or step in your medspa in your best interest. While a smartly designed web page and a user-friendly site experience are utterly important, Google reviews can be powerful enough to determine how the day ends, whether to win sales or not.
A business with a strong rating on Google should take the extra mile and highlight that rating all over their website. This rating will help increase the business’ credibility and win customer trust even if they haven’t read their online reviews yet.
Get started if you haven’t yet.
If you haven’t started yet on soliciting Google reviews from every patient that comes in, now is the perfect time to get started. However, before you jump into action, consider that the best businesses have authentic reviews flooding their pages since they’ve earned them fair and square.
Most customers are wise enough to spot incentivized or fake reviews from a mile away, as can search engines. Be firm and stick with accurate and proven methods, as simple as asking your customers to review your business, sending email blasts, and promptly endorsing your Google review page to them. We promise you’ll be glad you chose to go for the more ethical route in the long run.
The bottom line
Google reviews can drive three core areas of any business: local SEO, brand trust, and feedback. If you’re not utilizing Google reviews currently, you’re potentially missing out on the advantages that your competitors may be indulging themselves in. And as any business owner would have it, it is paramount to always be at the top of their game and be the number one go-to of any customer.
Google reviews play an integral part in your digital marketing strategy. They help improve your visibility, build credibility and trust with consumers, and usher consumers through every stage of the buyer’s journey. If a business owner takes proactive steps to secure reviews, it should increase traffic to its website and physical location.
And oh, did we mention that Google review are also free? Yes, they are! Many businesses have realized that this marketing channel, if used correctly, can provide a sizeable revenue. With minimal time and resources put towards Google reviews, you can see excellent results in a reasonably short amount of time. Also, you’ll quickly find that it is a cost-effective way to drive leads to your business and gain trust from any potential customer.
Are we getting convinced so far?
Acquiring Google reviews from your patients is an effective way to promote your med spa and the services you offer. Customers are almost always transparent in expressing their views and opinions. As the saying goes, “you reap what you sow,” your business reviews would immediately reveal how effective the aesthetic treatments that your patients receive are. It can also indicate how professional you and your employees are in dealing with every single client.
The principle that Growth99 stands for is to help businesses expand their territories and to help reach as many clients as any business can get through effective digital marketing. With a partner that serves as a support system and works with you and your team hand in hand, you might soon figure out how technology is so helpful in running and growing your business.