Running a cosmetic surgery practice while establishing social media presence can be overwhelming, especially if you handle both on-site and the online platform. But, do not let the pressure make you stop losing your balance. Social media, if utilized well, can be an asset to your practice.
Many individuals who practice cosmetic surgery still rely on traditional advertising. This kind of advertising is still feasible. However, you can use other platforms where you can advertise your practice efficiently. This platform is social media.
Social media helps increase your social media presence through online engagements and marketing. In addition, social media marketing is also affordable and totally doable. So, leveraging social media can further promote the growth of your cosmetic surgery practice. To headstart your journey towards growth, here are five social media takeaways:
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Even though social media is not a technical platform, handling your cosmetic surgery practice social media accounts by yourself can be difficult.
It is easy to make an account, post things, and update statuses every now and then. However, what’s challenging about social media management is the constant engagement that you should maintain to keep your audiences’ hype up. So, although it may seem like something the manager or the owner of the cosmetic surgery practice can do, in reality, it is not.
Thus, it would be wise to choose a staff member or hire a company specializing in social media marketing/ management to handle your social media page. As the manager or owner of your practice, you should equip these assigned people with the philosophy of your cosmetic surgery practice, the message you want to convey to your audience, and of course, technical skills.
Should the social media page handle sensitive information, you should always incorporate a HIPAA policy (Health Insurance Portability and Accountability Act of 1996) to save you from legal disputes, which may damage your reputation once brought up. Remember, the integration of this policy in your cosmetic surgery practice will protect your practice and you and your patients.
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Keep your account in its place. Have a professional account for your cosmetic surgery practice and a personal account for your own interests.
Although you might be tempted to just have one account that is a blend of your personal account and professional account, it is highly advisable that you create separate accounts. Treat these pages like how you would treat a personal bank account as a professional bank account. You cannot display one trivia about your cosmetic surgery practice and post a selfie a few minutes later.
Remember to set a boundary between work and life. This takeaway is just one of the steps of doing so.
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Social media is an excellent way to share information regarding your practice.
With the advent of social media, you can share virtually anything on the web. So, it would be best if you took this as a comprehensive platform of opportunity to share news about your practice and build a reputation through word-of-mouth.
You can post comments or customer reviews, photos of post-surgery results, and relevant experiences that will help boost your standing in the cosmetic surgery industry.
You may also convey the simplest information such as directions to your clinic, a map, telephone and fax number, service hours, and other contacts. Having this information displayed on your page will make potential leads find you easily.
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Keep professional advice away from the online platform.
It may be tempting to give answers to questions posted on your social media page. However, you should still keep your calm and steer away from providing medical advice to customers online.
Unless you are registered as a legitimate member of a patient-doctor exchange app, it is safer to just refrain from addressing their issues. You may just tell them that they book a consultation for their concerns instead of asking you online spot-on.
This action is not only a matter of integrity and professionalism but of legalities as well. You do not want customers flooding your comment section telling you that you are a fraud in case something wrong happens with them after you gave them advice.
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Engage with potential leads by regularly posting and answering questions, reading and replying to reviews and comments as much and as quickly as possible.
The first key takeaway mentions that social media engagement is essential to keep your customers interested in your practice. Having a social media account alone would not do much. And, it is not an overnight thing where you will just post one photo, and it suddenly goes viral.
A well-maintained account powered by consistency in engagements is the key to high conversion rates.
You can post a Facebook status that stirs up conversations once a day. Maybe a tweet every now and then. How about a live stream of what is happening to your practice, as long as it is consensual with the people to appear in the stream? You can do a lot— just think outside the box.
Moreover, maintaining a highly engaged professional account for customers does not have to be a repetitive cycle of just posting the same content, idea, and information every day. You can spice things up by incorporating various things such as anecdotes, quotations, celebrations, random trivia, and even links to studies related to your cosmetic surgery practice.
Conclusion
Indeed, social media is a modern tool that has revolutionized marketing and advertisements for businesses, including cosmetic surgery practice. Many people have made a point of insisting that social media should be a necessity once you have established a business.
After all, most people look more on their phones than reading posters, billboards, mails, and flyers. With the right content in place, in addition to well-executed engagements, a business can just instantly boom with no sweat.
Suppose you are currently doing cosmetic surgery practice and want to have a great website. In that case, there are excellent website development companies out there who also specialize in social media management. They can significantly help you build your reputation in the industry and rapport with your potential customers.
