A drip campaign is one of the most effective marketing tools you can implement in your practice. It’s a series of automated emails sent to patients based on potential triggers. For instance, you may send an email to patients who have shown interest in a new procedure. The great news is that automation reduces the number of manual tasks on your plate and increases your productivity while creating a personal experience for consumers.
What is a drip campaign?
Drip campaigns are a form of email marketing. They’re a series of automated emails sent to your subscribers on a schedule you create. Drip campaigns effectively build relationships with your subscribers, educate them, and increase their interest in buying from you.
The benefits of drip campaigns include:
- They are building a relationship with your subscribers, so they feel comfortable buying from you when they’re ready.
- You are educating them about the benefits of plastic surgery or other procedures and any increased risks associated with those procedures (which could be anything from anesthesia complications to scarring). You can use this educational content to answer questions they may have or address concerns they might have had before contacting you for the first time by phone or email—which means less time spent answering basic questions later down the road!
Why a drip campaign is essential for your plastic surgery practice
Drip campaigns are the key to keeping your patients engaged and can be a huge factor in increasing the conversion rate of your plastic surgery practice.
To understand why drip campaigns are essential for your plastic surgery practice, you must first know what they do and how they work. What is a drip campaign? A drip campaign is essentially an email autoresponder series that sends an email every so many days (or weeks). It’s designed to keep patients engaged with the brand even after their procedure has been completed. The goal is to get them thinking about you again so that when they decide it’s time for another system, they come back without having to do any additional marketing or sales work on your part!
While this may seem like common sense advice at first glance, it’s crucial for surgeons because many don’t realize just how powerful these emails can be. We’ve seen some incredible results from our clients who have utilized drip campaigns: An increase in patient engagement by over 400%! While individual results will vary depending on the type of procedure being performed and other factors such as location etc., we believe these numbers speak for themselves: Drip campaigns are an easy way for plastic surgeons across North America (and beyond) alike.
How to create a killer drip campaign for your plastic surgery brand
- Create a drip campaign that is relevant to your audience.
Creating a drip campaign can seem daunting, but it doesn’t have to be! If you already have a lead magnet or opt-in offer for your plastic surgery practice and are looking for ways to make it more effective, this might just be the perfect solution. Drip campaigns are helpful for businesses as well as personal branding and growth. Read on if you’re interested in creating one or need a better understanding of how they work so you can use them effectively in your own business or brand!
- Use drip campaigns for personal growth as well as business growth:
How to measure the effectiveness of a drip campaign
Measuring the success of a drip campaign is straightforward.
- The number of people who sign up for your drip campaign is a good indicator of how many people will be interested in what you have to say.
- The number of people who follow through with the action you want them to take demonstrates that they are serious about engaging with your practice and getting in touch with you about their needs.
- Finally, measuring how many people are interested in what you have to say can help guide further marketing efforts by showing which topics resonate more strongly than others.
Drip campaigns couple the power of fusing in-person interactions with digital automation.
Drip campaigns are a great way to drive more people into your practice, but they can also help you get more patients to book appointments and check-in for the position. That’s because drip campaigns combine the power of digital automation with in-person interactions.
They work by sending automated emails that have been personalized based on each person’s behavior, like when they open an email or click on a link. This personalization makes it seem like an individual is receiving a one-on-one message from your practice, which helps make them feel special and encourages them to convert into action (like booking an appointment).
Are you ready to start developing your drip campaign? If so, let’s cover the basics. A drip campaign is an email marketing strategy that sends sequential emails over some time intending to nurture leads into clients. It also helps you maintain regular contact with existing clients, thus maintaining a continual business relationship.
As we’ve covered above, there are three steps to creating your successful drip campaign:
- Craft the content for each email in advance.
- Figure out how many emails you want to send.
- Decide when and where those emails should go out.
The first step is mainly about determining what kind of information you’d like your audience to receive from you—and most importantly, what type of problem they have that you want to solve with your practice!