People check their inboxes daily, which is why email marketing is so effective. If you have an email list, you can use it to connect with your patients and potential patients who are interested in what you offer. Most people don’t know how to create an effective email marketing strategy. This blog post will help you build a system that converts.
You’ve read the studies, you’ve written your blog posts, and you know the stats – patients are not reading your website.
You’ve read the studies, you’ve written your blog posts, and you know the stats – patients are not reading your website. They’re not reading your emails. They’re not reading your marketing material, social media posts, or newsletters.
So what do you do? You have to think about it like this: if patients don’t have time to read all of that stuff on the internet, they probably aren’t taking the time to read it in person at the practice. So how can we get our message across without being too salesy?
Your patients are so used to being pitched to that they have become immune to it.
- Your patients are so used to being pitched to that they have become immune to it.
- Patients are bombarded with marketing messages. In fact, according to a study conducted by the Interactive Advertising Bureau (IAB), consumers are exposed to more than 5,000 marketing messages per day—and that number is expected to increase in 2019! Patients may feel overwhelmed by the amount of information they’re receiving from various sources. This can make them less receptive when it comes time to trust their doctor or practice staff with their data.
- Patients place more credibility on information from a trusted source like you or your practice staff members than on advertisements or other indirect marketing material. Whether through email or social media channels, connecting directly with your patients helps them see you as an expert and increases the trust that what you’re saying is credible and valuable for their specific needs as opposed to just another advertisement vying for attention in their inboxes or news feeds.
Many of your patients still check email daily
If you’re still not convinced, consider this:
- Email is still the most popular form of communication. According to Litmus, 92% of B2B marketers use email marketing as a primary channel for reaching prospects; this figure has remained relatively consistent over the past several years. It’s also an effective way to get your audience — according to Econsultancy, 56% of all emails sent from businesses are opened by their intended recipients.
- Email marketing effectively keeps your website visitors engaged and builds a relationship with them over time. For example, suppose you’re running an online course or webinar series requiring users to sign up ahead of time so they can receive pre-class resources and attend on specific dates (like we do at our agency). In that case, email should be at the top of your list when it comes down to converting those visitors into paying customers later down the road!
Email marketing can be highly beneficial for every business, especially a private practice.
Email marketing can be highly beneficial for every business, especially a private practice. Patients are more likely to respond to email than any other form of communication. This is because they’re already on their email app and ready to see what you have for them. Studies show that open rates are over 10% higher with email than with social media or text messages!
Email marketing can promote your practice, services, and events and drive traffic back to your website or landing page. It also helps build relationships with patients by providing valuable content that informs them about their health goals and encourages them to take action towards achieving those goals (i.e., scheduling appointments).
Email marketing can significantly boost conversions and bring in new patients if done correctly.
Email marketing is a powerful tool that can be used to create a positive experience for your patients, practice, and team.
Email marketing can also be used as a way to grow your community by thanking them for their support and inviting them to participate in future events or volunteer opportunities.
With an effective email marketing strategy, you can make real connections with your current and potential patients with an effective email marketing strategy.
Email marketing is a great way to communicate with your patients and create a sense of trust, which will help you build a relationship with them. If you feel overwhelmed by the number of emails you receive daily, it might be time to start thinking about how you can use email marketing in your practice. You can use this type of communication as an effective tool for making real connections with people who are interested in what your practice has to offer.
Email marketing can be a powerful tool for your private practice. When used correctly, it allows you to connect with patients effectively and personally. But if you fail to implement an email marketing strategy that speaks directly to your audience, it will quickly lose its power. The key is to start with the right online marketing provider and then personalize your messages based on who you are trying to reach. You’ll want to choose one with experience working with healthcare providers so they understand how vital patient confidentiality is when sending out emails from your practice.