Let’s face it: there’s a lot of competition out there. And when you’re trying to attract new patients, it can be hard to stand out from the crowd. That’s where local SEO comes in. It’s not just about ranking high on Google search results; it also means being able to connect with your ideal customers by providing content that caters specifically to them—and gets them excited about visiting your practice.
Understand your target audience
If you’re a dentist, you probably have a general idea of your target audience. But do you know what they search for? Do you know how they use the Internet? What media are they reading online and clicking on related to your practice?
Understanding these things is essential because it will help guide your efforts in content creation, social media promotion, and more.
Figure out the keywords used by your audience
Now that you know the keywords your audience uses, it’s time to figure out which ones are most relevant to your dental practice. To do this, you’ll first need to do some keyword research.
There are several different tools available that can help with this:
- Google Keyword Planner tool
- Google Trends
- Google Autocomplete feature
There are also more specialized tools like Ubersuggest and SEMrush that can give you an idea of what other people are searching for when they think about dentists or dental practices.
Create local SEO pages
If you have multiple locations, create a local page for each. Google’s algorithm will recognize these pages and rank them higher in the search results if appropriately optimized.
When building your local SEO strategy, use the same keyword strategy as you would for your main website. This is because it’s essential to establish trust with potential patients before they visit one of your locations.
Once you have created all these pages, ensure they are optimized to rank in Google’s search results (you can check this by searching for “your keyword” on each page). If possible, encourage people who visit one of your locations to fill out a business listing on Google My Business so that their reviews show up when someone searches for dentists nearby.
Encourage your customers to leave reviews.
You must encourage your customers to leave reviews on sites like Google, Yelp, and Facebook. By doing this, you’ll be making it easier for potential patients to find your dental practice.
When someone visits your website, they should be able to easily read what others say about your services in the form of reviews from past patients. Suppose they’re not satisfied with their experience at your office (even if it was an accident or minor mishap). In that case, there’s nothing wrong with you letting them know that their opinion matters most—mainly because customer feedback can help shape how future visitors feel about coming in for treatment at your office.
Suppose someone does have a negative experience with one of our staff members or other team members within our practice. In that case, we want them to know that we care about what happened and will do whatever we can within reason so as not only to make things better but also prevent similar problems from occurring again in the future.
Keep up with Google updates.
Google is constantly updating its algorithm. You need to stay up on the latest updates and adapt your strategy accordingly. Google updates are designed to make the search results more relevant and valuable to users, making them an excellent thing for your dental practice. However, they can also significantly impact your website traffic if you aren’t prepared for them.
Local SEO is essential to ranking high on Google’s search engine results.
Local SEO is a great way to get your dental practice noticed on search engines like Google. It helps you rank higher in Google search results, which increases the likelihood of people finding you and contacting your practice.
Local SEO also drives more business to your dental office by helping you get more patients and leads that can turn into paying customers.
A well-executed local SEO strategy can be precious if your dental office is located in a smaller city or town because these places often have fewer dentists than metropolitan areas. With less competition, local SEO can help differentiate you from other dentists in the area and attract new patients searching for someone with expertise similar to yours.
As we mentioned in the introduction, dental practice SEO is a complex topic with many moving parts. It’s up to you to determine which strategies will work best for your practice. We hope this blog post has provided valuable tips and taken some of the mystery out of local SEO. Contact us today if you want more information on how we can help you go from zero to hero with your dental practice website rankings.