Many marketers focus on automating the sales process or creating landing pages that convert when it comes to increasing conversions. While these are both important parts of a well-oiled machine, they can’t help you if you aren’t following up with your leads. If you’re unsure how to do this effectively, read on! In this blog post, we’ll cover everything from how often to follow up, how long before an email should be sent after someone opts in, and what types of content and emails work best for increasing conversions.
1. Create a follow-up strategy
A follow-up strategy is a plan for how you respond to leads. It’s a way to keep your tips engaged and stay in front of them so they don’t forget about you or lose interest.
A follow-up strategy is also a way to get more conversions. If done right, following up with leads can help ensure the person sees value in what you offer and make it easier for them to convert into customers.
2. Automate the process
To automate the process, you need first to use a CRM. A CRM will keep track of all your leads and their interactions with you so that when it comes time to follow up with them again, you know exactly what to do.
The second step is automation itself. It’s essential to make sure that if someone has been on your website once or twice in the past week, they receive an email from you asking them if they have any questions or would like help deciding which product to buy next time they’re ready for an upgrade. If someone hasn’t been back since last year but gets a call from one of your sales reps asking if they’re interested in another promotion this month, that’s great! You’ll get another chance at converting them into customers because now there’s no longer any question about whether or not the person wants anything else from your company—they’ve already said so (and probably even gave feedback on previous purchases).
3. Create effective emails
While there is no one right way to write your emails, there are a few things you can do to increase their effectiveness.
- Use a conversational tone. It’s okay—and even expected—to use contractions in your emails, especially when you’re asking for something from someone (e.g., “I’d love to chat about how we can work together!”). Don’t be afraid of using dashes or ellipses occasionally as well; it helps create the feeling that you’re talking back and forth with someone rather than writing them an impersonal message on paper or screen.
- Use a personal tone. At this stage, you’ve already learned enough about the person you’re emailing with that writing in first-person makes sense—you can say “I” instead of “we” and refer directly to yourself instead of indirectly through the company name (“We need help…” becomes “We need your help…”). This may sound odd at first, but it makes it much easier for readers to understand what they should do next (and gives them confidence in doing so) without feeling like they’re taking action based on information someone else has provided rather than their own knowledge/beliefs/etc.
4. Start a conversation
- Start a conversation.
- Ask for feedback or review, testimonial, referral, or even just general feedback about your product or service.
- Make it easy for people to give you this information by having a simple link in the email that they can click on and fill out (like SurveyMonkey).
5. Send personalized emails
To get the best results from your emails, you must use the information you have about your leads. This means that if you follow up with an email, try to personalize it as much as possible.
One way of doing this is by using the person’s first name in both the subject line and body of your email. This can make a huge difference in making them feel more comfortable opening up their inboxes and replying.
6. Provide valuable content
Now, you must provide value before asking for anything. Think about this. If you are the only business that provides a specific product or service and your target audience doesn’t know about it yet, they won’t buy from you. This is why providing valuable content is essential when reaching out to leads.
The good thing is that all businesses have something unique to offer, whether it’s a new way of doing things or an old-fashioned service with a contemporary twist. So think about what makes your business stand out from the crowd and put your best foot forward in showing people why they should choose you over others when making buying decisions!
7. Track and analyze your results
After sending your follow-up messages, there’s no time to waste. You need to track and analyze the results of your campaigns so that you can learn from each one and make improvements for the next one.
- How do you track?
- Track my phone calls, web visits, etc. If a prospect has been in contact with your company after being contacted by a salesperson or received an email from one of your team members, it’s considered a “lead.” A lead is someone who has shown interest in what you’re selling them. The more leads generated through follow-up efforts, the more opportunities there are for converting those leads into customers!
- Analyze what worked well and what didn’t work at all (or only worked partially). The most effective way I’ve found is by taking note of what types of emails were opened most often; which ones had lower open rates but still generated responses; how many times each email got forwarded along before being opened; etcetera!
To increase conversions, you should follow up with leads promptly, be conversational and helpful, provide value, and ensure that your strategy works by tracking and analyzing your results.
This is where we get into what makes a good follow-up email.
- Timely Follow-Up
If you don’t follow up with your leads promptly, it won’t matter how great your follow-up emails are. It is best to send out the first email within 24 hours after they fill out a form or purchase something from you online. You should also try to get in touch with them via phone if they have provided their number in one of their forms. If you cannot reach them right away and need more information before contacting them again, make sure to leave them an automated message. Hence, they know that someone will be contacting them shortly and why it was important not to get their information right away (example: “Hi Jane! We would like to send an email today, but we need some additional information from you first – please check this link to see which fields are missing). We will contact you again shortly! Thanks”).
Following up with prospects is an integral part of lead generation. If you are not following up with your leads, you miss out on a chance to close more sales. By using the strategies outlined in this article (and others), you can create a successful follow-up strategy that can increase your conversions and sales!