By now, in running your dermatology practice, SEO you know too well that this industry is thriving and offers a promising future. Yet, this privilege doesn’t come free; so much competition and different dermatology clinics sprout out of nowhere. If you don’t take your marketing efforts up a notch, they could likely take away your prospects and regular clients. Therefore, being up-to-date with the current marketing trends is imperative to boost your practice’s exposure.
Search engine optimization or SEO is one of the most powerful tools available today to market your dermatology practice and get it in front of your audience. Local SEO is different from traditional advertising as it involves various online techniques to increase your practice’s online visibility in local and organic search results using significant keywords.
To establish local SEO, you need a solid marketing approach that includes website design, page titles, localized keywords, social media promotion, content creation, Google My Business, etc. At the same time, there are specific ways to consider in achieving success with your local SEO efforts.
Identifying the target market to implement your SEO strategy
First things first: you need to identify the target market you wish to reach and the people that will most likely accept and absorb your content. This initial step is critical since the wrong audience will not even visit your website or take a second look at your posts on social media. Remember that your target audience should be those who require your attention and your skills in treating certain skin conditions.
Moreover, they need legit and solid information that only a licensed dermatologist can provide them, such as the treatments suited for their conditions or concerns, the aftercare needed, the risks and side effects, and more. Through your website content and blogs, your audience can be kept informed once they click on your website and read through your content.
A consistent SEO approach
Attaining high organic rankings in Google’s search results for your dermatology website might sound intimidating and can take a long process. By staying focused and committed to developing a fully optimized website, generating quality backlinks and exposure, and establishing a robust online reputation with continuous monitoring of your local SEO strategy, your practice is streamlined to get where you want your website to be: at the top page of search engines.
Moreover, staying consistent is critical in achieving your dermatology practice’s online marketing goals. Once you have fixed your eyes on some strategies to improve your visibility, such as regularly publishing blogs, social media marketing, email/SMS marketing, or building local reviews, staying consistent with your strategy is necessary. Maintain consistency in your business name, address, phone number, branding, logo, theme, etc., across all online platforms as far as possible.
In SEO’s nature, keywords are everything as they play a significant role in SEO marketing. It is best to discover the specific keywords your audience mainly types in on the search bar and social media pages. You can leverage these keywords and impose them on your content to guide prospects to your website and ultimately increase your website’s traffic.
To ensure you’re utilizing the right keywords on your content, perform keyword research often. There are tools and apps available today that you can use to search for popular keywords in the dermatology field. Such tools can guide you in creating content while using these keywords and tip the scales in your favor. This tactic also holds another advantage: it can help you do keyword research on your competitors. Learning about the specific keywords and what kind of content they use will help you customize your own and set it apart from your competitors.
Convenience and easy accessibility are critical to achieving solid results in your local SEO campaign. An excellent SEO exposure can make it easier for prospects to find you, but it doesn’t end there. You need to go all the way and provide the necessary details they might need, such as your contact number, to lead them to your customer service team and win them until they make a purchasing decision. In short, all your local SEO touchpoints need to have all the basic information about your dermatology practice, including a list of your offered services, flexible payment options, etc., to provide your prospect and existing clients with the accessibility they deserve.
The power of Social Media
Aside from the various digital marketing tools you can choose from; social media platforms are always a great choice to widen your reach when promoting your dermatology practice. As social media can enable you to share the same content across different platforms, you may also want to share any significant media content and update your audience with the hottest promotions and holiday sales in your business!
The analytics you get from social media can help tailor your content to appeal to your leads and target patients more, and ensure that it answers their needs and interests. As a result, you can discover more about your target audience, measure your SEO strategy’s effectiveness, and plan to adjust accordingly.
Backlinks refer to the links from trusted and reputable websites that reference another web site’s content and link that same website to their content. Thus, when you include backlinks to your SEO marketing strategies, it works the same way as recommendations. When your audience learns that famous brands they adore or are familiar with are referencing your content, you will win some brownie points to your prospects.
To get quality backlinks from the big leagues, you need to continuously produce high-quality, engaging, detailed, and relevant content that can initially be of good use to them. While notwithstanding, your content must also be grounded in reputable sources to keep the legitimacy and authenticity of any information you publish.
We’re here to help you!
Growth99 comprises a dedicated team with expertise in various digital marketing strategies, mainly SEO. Do you want to know what more your dermatology practice can achieve despite the fierce competition? Contact us today to get answers!