In today’s digital era, online advertising remains an effective means for marketing medical spas and making them more recognizable. Running Google ads for the first time seems a big concern, or to some extent, “intimidating” for many medical spa owners. The typical misconception is that they need to spend a lot of money in one go to get their ads out there. In which it isn’t the truth at all.
In reality, and though they don’t cost a lot at all times, healthcare Google ads stipulate a medical spa owner to walk through several steps to promote a successful medical spa advertising. With a total of 1.17 billion search engine users, Google owns the largest market share of any search engine in the world. So, if you want to capture your target market that mostly goes online to perform their searches, Google is the best route. Let’s discover how Google ads can help you generate more revenue for your medical spa. Read on to get the scoop!
Medical spa Google ads in a nutshell
Essentially, there are two kinds of Google advertisements. The first one is the Google display ads which people can recognize by the gray inscription that says “ADVERTISEMENT” on the top. The second type of Google advertisement is the search ads at the top of the Google results. You would notice a word that says “AD,” which can identify near a website’s link.
Moreover, Google display ads allow medical spas to be more flexible, offering various design considerations such as graphics, descriptions, and titles. Also, Google search ads include a headline, link, and description to help the viewers catch up on them more easily.
How can paid traffic help your medical spa increase sales?
When certain business purchases targeted website traffic, they acquire the ability to improve their website’s online visibility with little to no hassle. Paid traffic allows you to involve your target audience in your business directly. As a result, it can help you improve your customer engagement, boosting your online sales.
Nevertheless, knowing what to do once you buy traffic is vital. It is always best to ask an expert’s advice to guide you on how you should implement paid traffic in your medical spa business. Meanwhile, here are proven ways how to utilize Google ads to help generate revenue for your medical spa:
Decide on a budget
Before jumping into digital marketing for your medical spa, you need to outline the budget you are willing to spend on any activity generated by Google ads. Once you’ve established a budget, it will help you make better decisions and allocate funds according to your needs. However, always remember that the amount of money you have set aside should be sufficient to gain profit. Since you probably intend to make investments work in your favor, you will have to spend a specific amount as a start.
Set up and organize your campaigns
Setting up your first campaign is critical as your medical spa advertising is underway. You may accomplish this by noting the essential details of a campaign and setting the title to avoid confusion against your other projects if any. Also, it is best to determine a goal for your drive to set you up in the proper direction as you go along.
You can create more specific ads by organizing your campaigns. There are two primary levels: the higher level refers to the campaign’s name, and the lower level is the ad group. And each ad group includes a detailed keyword list.
You can also organize your ads depending on the areas of your medical spa’s services. You can separate your services into face lifting, skincare, and aesthetic services. Doing this can help a potential patient greatly since if they’re looking for skincare services, they won’t see your ads related to face lifting. You can avoid cases where prospective patients might think you don’t offer the specific services they are looking for.
Identify your target audience and use only the right keywords.
You can never proceed with any of your campaigns unless you know who your target market is. And once you set up your target audience, you can be sure that your medical spa’s ads will appear to your potential clients. The promotional ads for your medical spa can become more targeted for your audience if you set a specific age, geography, and other significant indicators.
Additionally, keywords are significant in your SEO efforts since your audience will spot them on Google and other search engines. You want to ensure that these keywords are relevant enough to relate to your ads. If you doubt whether the keywords you chose are best for the ads, you can utilize Google Keyword Planner, as it can help you select the right keywords that can help with SEO.
Naturally, people are more likely to do business again with a company they have encountered recently. The same is valid for medical spas and their clients. If your past clients have reached your site from a Google search or social media, you can still target them using remarketing.
Remarketing allows you to show specific ads to people who have engaged with your medical spa in the past. It ensures that the people who get to see your ad already know you and your expertise. This can also serve as a massive opportunity for prospective first-time clients as they might still look around first for options. If you perform remarketing correctly, you will always get in front of them.
Although, you need to remember that remarketing ads will be a tad different from your regular ads. Hence, don’t confuse your ads with each other and throw your regular ads for remarketing. Doing this will only cost you more and yet, with no returns.
Are you ready to take the next step?
Utilizing Google ads in your digital marketing strategies can help lead your medical spa to get increased sales and revenue. If you need guidance on how to get started, Growth99 is here to help you! Contact us for more details.