Growing your business is not only about reaching out to new audiences. It is also about solidifying your client base by keeping current clients satisfied with your services. Let’s say you have done all the hard with acquiring a new patient and you succeeded. The new challenge is how to get your client to keep coming back.
Here are a few tips on how you can get your clients to rebook with you in your medical spa.
What’s the best way to understand the sentiments of your patients? You can opt for conducting a survey or actually talk with them. Surveys are a great option especially if you have a general idea of what are the general needs and expectations of patients. You could list down items and all they have to do is to tick the checkboxes and note other details.
The information you get from surveys can help you create strategies that will encourage your clients to rebook with your medspa. You will also gain a better understanding of how to make your patients happy.
Engaging in conversations will also get you clues about the overall mood and satisfaction of your patients. Plus, you can make a good impression on your patients and build a better relationship with them. By having a rapport with your clients, you would seem like a person they can trust. As long as you can keep your clients satisfied and comfortable with you, they would most likely rebook an appointment with your medspa.
Follow Up Emails
You can send follow up emails to check up on your clients and ask them about their level of satisfaction. Sending follow up emails to recent clients can make them feel like you’re truly committed to giving them the best services. Other than getting feedback, you can recommend other treatments that go well with what they have previously booked with your medspa.
An effective follow-up email is one that is relevant for the recipient. That’s why segmentation is key in creator tailored emails fit for different circumstances. As long as what you send is deemed relevant, you can maintain the connection with a client up until the time they will rebook with you.
Promotional Offers and Discounts
You can give your clients a discount on their next visit to your clinic. Think about it. By doing so, you can hook them into making another visit as your clients would want to make the most out of the discount. You can also give them complimentary services or freebies when they revisit your medspa.
What you really need to do is to make them want to get back to you. By incentivizing the revisit, you can surely score rebookings for your business.
This may seem like a gimmick that doesn’t win you a rebooked appointment. But you could think of it this way—what if your reward for the referral is a discount or a free service. Thus, not only will your client come to revisit, but you also gain a new patient for your medical spa. It’s a win-win situation for everyone. You get to keep your new and old clients while the referring client enjoys the referral program incentive.
The guidelines for these programs are totally up to you. The goal here is to reward loyal clients who patronize your services. By doing so, you are actually encouraging them to get more of your services. You can either create a stamp card of which once a client attains this number of stamps, they can win a reward in your loyalty program. You can also go for rewards points. However, this option may require you to build a mobile app or system for the points system to work out.
Your support team or at least whoever is responding to clients has a key role in getting clients to come back. The way you engage with your clients has an impact on their overall satisfaction. By keeping a polite demeanor and a helpful attitude, your medical spa would gain plus points in the minds of your patients. If your support system can assist your old clients well, they will find it easy to rebook an appointment with you.
Nothing beats making your clients happy. The other steps are pointless if you do not offer the utmost satisfaction in your services. Listen to what your clients have to say and act on it. Running your business is always about meeting expectations with innovations. Client satisfaction trumps all other gimmicks because results don’t lie.
Partner with Growth99 and the path towards success is lit up for you. Business growth services will give you a broken down roadmap towards increasing rebooked appointments that will ultimately sustain and grow your business.