The beauty and cosmetic industry go through trends that are both consistent and fast-paced. By running a medical spa, you might feel like you’re in the middle of a rat race as you aim to take advantage of these trends while they’re hot. Well, you’re in for a treat because Microneedling is hot right now!
The good thing about microneedling is that this treatment has stuck around for a while now. However, the bad news is, no one can predict how long it will stay on the patients’ minds in general. So how do you market it and capitalize on it while it’s still around? You know very well what microneedling can do to enhance a person’s appearance, so how do you usher more patients to enjoy these results?
Microneedling is a competitive treatment in the medspa industry, and sometimes, digital marketing can be filled with more extensive and expensive practices, investing large amounts of dollars towards advertising. Here in this post, let’s discover the best ways to market microneedling for your med spa to maximize your brand’s success without breaking the bank.
Create a page exclusive for Microneedling
In this current era where being online is almost necessary, the first thing someone does when they are curious about a new treatment is to hit the internet. Usually, their desire and urge to learn more about how it works, what it does, and whether or not it can help them look their best are what propel them to hit the “search” button.
In this case, you would want to be their source of information. To properly optimize your site for search engines, you need to publish high-quality content that discusses microneedling. The ultimate way to accomplish this significant task is by establishing a dedicated microneedling page on your website. Remember to put only legit and educational content for the patients, and you may even add before and after photos to this page to show this treatment’s potential.
Enlighten your existing patients
As much as digital marketing is all about reaching as many users or patients for your practice as you can get, never forget to look right in front of you and nurture your existing patients to let them keep coming back for your services. Instead of spending all your money and time marketing to new patients, educate your current patients about the procedure.
Selling this treatment to an existing patient who has been long satisfied with your services is more convenient and more manageable than finding new clients. As you reach out to your patients, share with them about your new micro-needling service. It’s especially beneficial for patients who would mix microneedling with the existing procedure they’re getting to reach their desired looks.
In marketing your med spa’s services, one most significant factor is accessibility to every potential patient that comes across your practice. You can do as much marketing and search engine optimization (SEO) as you please, but if you don’t have a straightforward way for patients to take action when they decide to get the treatment, it wouldn’t be worth your while.
On your website, particularly on your microneedling page, include a striking and conspicuous call-to-action, or CTA. Offering a digital contact form, phone number, or email address will make it easy for them to get in touch with you. Also, it is vital to make your phone number and email address clickable for mobile phones. Many sites neglect to optimize their websites for mobile use, creating a big difference in conversion rates.
Facebook Story Ads
The Facebook story ads are a hidden gem. Around half a billion people interact with Facebook stories every day, yet many advertisers don’t realize this opportunity and are not taking advantage of it. It works like Instagram stories, through Facebook stories do not have a call-to-action button. But if users swipe up on your story, you can take this chance to send them to your offer page.
It is best not to over-edit when you’re using stories to try to generate leads. Studies show that videos that look like they were shot using a selfie stick result in 63% more conversions. Please keep it simple and stay casual while you’re vividly promoting your offer. Communicate the real benefits and remind them to swipe up to access your request. The call-to-action in your story ad needs to stay throughout the message since if you wait until the end, you may miss several viewers (potential clients) before the ad is gone.
From an SEO standpoint, you may want to utilize the word “microneedling” throughout your site because it will magnetize interested people to it. Limiting your content to patients who already know about the treatment might result in many missed opportunities. It would be best to educate all people to perceive your med spa as an authority and a resource.
It would help if you also used relevant keywords that describe the issues and concerns that micro-needling patients are trying to solve. A potential patient might search for treatments for sagging skin, wrinkles, stretch marks, or scars without knowing that microneedling is one of the answers. Being visible online along with information-filled content would be the way to go.
Partner with Growth99 to market microneedling for your med spa!
It is pretty standard for you to aim for the best for your med spa and your patients alike. That might be why you’ve added effective and innovative treatments like microneedling to your offered services. The tricky part is spreading the word and making yourself known to potential patients. Microneedling is an aesthetic procedure that can produce many benefits to aesthetic patients.
With such a treatment filled with potential along with your expert hands, you need to share this with the rest of the world! Growth99 is here to stay as we aim to lift you high to bring awareness to many aesthetic patients that your expertise exists. Contact us and immerse yourself with endless possibilities to grow and expand your practice.