With a thriving medical aesthetic industry, aesthetic practitioners are discovering the vast importance of paying close attention to the business side of things. In this particular field, practitioners’ interest is to utilize robust digital marketing strategies both to attract new clients and keep their regular ones. The good thing is, the internet provides you with an opportunity to extend your audience reach in a way that would have been impossible before digital advertising emerged to the surface.
Digital marketing tailors content to an online audience and, aside from a few similarities, is vastly different from traditional marketing. Marketers will need answers to important questions regarding the target market, what most customers will go for, and so forth. As a medical aesthetic practitioner, you must know by now how fierce the competition is in this industry. And its pace isn’t slowing down anytime soon.
With various practitioners offering different aesthetic treatments, you need to make sure that yours always gets in front of your potential patients online. One specific treatment that is hot these days is the PDO thread lift, and marketing it out there might have its fair share of challenges but is doable, thanks to digital marketing. Read on to find out more!
PDO Thread Lift as a mainstream aesthetic treatment
People with skin sagging typically opt for this treatment, as PDO thread lift tightens and lifts sagging skin tissues. Aestheticians use lifting threads made of polydioxanone as they are introduced deep into the skin layer and produce effects such as instant skin lifting, improving skin texture, stimulating collagen production, a sharp reduction in fine lines and wrinkles, skin tightening by approximating tissues, and more.
With PDO thread lift, aesthetic patients can enjoy the benefits of prolonging their youthful look. And that is the main advantage you need to highlight in your marketing strategy. Specifically, because most people are now on social media, they are most particular with their appearance and aim to look their best. Here are proven digital ways to consider in promoting PDO thread lift to your target audience:
Search Engine Optimization
Search engine optimization or SEO is all about curating your website’s content and optimizing it to earn a good ranking on search engines. Implementing proper SEO strategies can drive more traffic to your medical aesthetic website through organic search results on Google and other search engines. The PDO thread lift treatment you offer no longer has to drown in the obscurity of Google’s pages.
SEO content should enable prospective clients to spot your website as they search all about PDO thread lift online. The very nature of the aesthetic treatments offered in medical spas emphasizes the significance of SEO. As most medical spas provide the same treatments as yours, SEO can let your website stand out when your potential clients begin scrolling through search results. You can think of it as free advertising with minimal effort on your end.
Social media marketing, paired with SEO, is a powerful combination. One can liken it to a happy marriage where both strategies positively impact customer relationships. Social media is the link that bridges the gap between you and your leads and clients. Moreover, social media marketing focuses on an essential aspect of digital advertising: visuals.
When you promote PDO thread lift through your social media channels, you can share valuable content that highlights its benefits to your target audience. Also, let your prospective patients see your past work through posting before and after photos, as well as compelling videos that will convince them that you are more than capable of performing the procedure. You can run engaging campaigns on Facebook and Instagram and upload enthralling videos on Youtube. You may also post testimonials from your previous patients that will boost your reputation even more.
An effective website design can help improve the text, layout, and online forms to increase your conversion rates and sales. If you have run any pay-per-click, or PPC, advertising campaigns that attract users to visit your website, then you understand the significance of landing pages. The flip side of it is when your leads visit your website, it can be challenging to keep them longer than 30 seconds. But with an appealing website that is home to engaging content and eye-catching visuals, users will likely browse your website more often for a longer duration.
Here are other advantages of website development:
- Simplifies navigation
- Strengthens visual content on your website
- Drives more sales
- Connect with more clients
- Improves user engagement
Moreover, a consistent and high-quality website strengthens your business’s identity and brings about brand awareness to your audience. Even performing minor enhancements to your website can make a huge difference in how visitors engage within your website. Factors like color, contrast, and font selection highly matter, even when most people are unaware of it. They predominantly affect your medical aesthetic website’s functionality, readability, and usability. And thus, it allows your brand to remain competitive and unique from your competitors.
Are you ready to take your medical aesthetic practice to the next level?
When marketing PDO thread lift, you’re not only promoting that one treatment. Instead, it represents your practice as a whole. Therefore, implementing only the best marketing tactics is critical as it can make or break your business. Let’s always choose the former and make it possible through robust digital advertising!
Growth99 comprises a team of digital marketing professionals with expert-level knowledge of SEO, social media management, web development, Customer relationship Management (CRM), and more. Give us a ring, and we’ll be happy to discuss the endless possibilities in store for your practice. Join a dynamic team today!