The year 2021 has undoubtedly brought change and innovation to the digital world. We have seen a dramatic change in the past year, mainly in how people utilize the media. In line with this, businesses needed to cope, and most companies have had to entirely alter their digital strategy on the spot to adjust to these unprecedented changes. Furthermore, as digital marketing is constantly evolving, marketers expect 2022 to likely hold some dramatic changes.
Different brands and companies need to go beyond planning for the future of digital marketing but gear themselves up to take advantage of it. In medical aesthetics, where various aesthetic treatments have made a difference in the lives of many aesthetic patients, one that lives up to the hype is Radiofrequency microneedling, with its ability to rejuvenate facial skin.
Yet, with so many competitors around, how will you promote radiofrequency microneedling that will let you stand out above the rest? In this post, we’ll identify the top digital marketing trends to keep an eye on this year and how you can use them to your advantage, notably in marketing RF microneedling.
Using images and videos on Social Media
Studies reveal that 68% of consumers prefer engaging in image-based content, and 50% want to engage with video content. These studies show how you might need to switch things up and bank on these assets to level up your game! Including before-and-after images on your social media posts and sharing videos telling viewers how radiofrequency microneedling works and what it can do to their skin is a sure must!
Take it up a notch and try adding more interactive content to your marketing and sales strategy. Interactive videos are the newest trend in social media that enables the viewers to interact with the videos themselves while creating a user experience like no other. Video content allows them to filter what information they want to learn and when they want to view the videos related to it.
An updated and mobile-responsive website
Welcoming the year 2022 with an underperforming or outdated website is not your game. It takes half a second for visitors to establish an opinion about your website. Thus, if your website has a poor user experience, is outdated, has a high load time, isn’t mobile-optimized, or isn’t visible on Google, then this may be a perfect opportunity to do a redesign.
Moreover, device usages have continued to increase in 2021 in line with the pandemic, and we cannot stress enough how essential it is to ensure your website is good to go for mobile use. This is especially beneficial for users who only have a mobile device and would like to search for radiofrequency microneedling. Hence, making sure your website for your medical spa is mobile-optimized should be one of the first things on your checklist.
Tell a story
Storytelling is permanently vital for brand marketing. However, when you sell the treatments you offer in the modern landscape, potential patients are tired of merely hearing about you and your brand. It would be best to convince them that your med spa and the services you offer are better than your competitors’. They want to see for themselves how you deliver on your promises and meet their expectations and needs.
Brands need not take a step back and entirely depend on their reviews to do the talking. Instead, your digital marketing strategy should shift its focus to storytelling. But be careful not to tell your prospective patients the benefits of your services or why your med spa has more edge than your competitors. Through customer testimonials and real stories, medical spas should show how well you can perform radiofrequency microneedling and how this treatment can help enhance their facial features.
Segmentation has been widespread as most enterprises utilize it to segment customers, primarily targeting customers with shared interests or similar demographics. Also, it’s a common practice to have segmentations in various forms of communications like news e-newsletters, updates, or special offers and promotions.
But going above and beyond the standard digital marketing strategies, brands should, nevertheless, be looking to more intricate and cautious tagging of their email content and allow a user to opt-out of receiving specific kinds of content.
Advancements in Artificial intelligence, or AI, have branched to more intuitive reporting and automating basic marketing tasks like boosting SEO for organic reach and monitoring site traffic in recent years. Although aside from focusing on the benefits you can gain from AI, you also need to look to the future and observe how it can impact your digital marketing approach as a whole.
As AI advances, its capabilities progress, and it moves from automated tasks and campaigns to monitoring what potential patients are likely to go for next. It can analyze more data faster than humans. Due to this, it can take an extensive data set and study customers’ behavior and purchase history. Then, suggest an offer, like radiofrequency microneedling, while marketing this treatment with the best timing.
Digital marketing for Radiofrequency Microneedling
As we know that there are various aesthetic treatments available nowadays; thanks to advanced technologies, battling against the signs of aging has never been more convenient. Yet, there is a catch: you’re not the only medical spa out there. There are so many that you might feel the competition rising day by day.
Worry no more, for Growth99 is here to stay to cater to your digital marketing needs. With its team of digital marketing experts and robust digital strategies in place, this marketing company is a partner to various medical spas across the country: and for a good reason. Book a free consultation now and explore the endless possibilities for your medical spa. Have you got any questions? We’re one phone call away!