More and more people have explored the microneedling medical aesthetic industry in the last years as aesthetic treatments have grown more popular. True enough, there is a constant increase in the monthly searches revolving around aesthetics on search engines, which reach up to 3000 per month. This is why having a solid online presence and being able to promote your medical aesthetic practice digitally has become the new norm. And for good reason.
The main point of medical aesthetic marketing is reaching a wider audience while paving the way for many more prospective patients to discover your practice. Given the evolution and rising interest in aesthetic treatments, particularly Radio Frequency Microneedling, it is critical to consistently be one step ahead of everybody else and let your expertise be known in your local area and even across the country.
As RF microneedling is widely embraced by many aesthetic users due to its known benefit of rejuvenating the skin, it is vital that you get it in front of your audience, both to educate them and let them know that your practice is all they need to achieve their aesthetic goals. There are various methods you can take to run a successful digital marketing strategy to increase sales, attract new clients, and retain the existing ones. Read on to learn more about the tricks to attaining robust digital marketing!
Radio Frequency Microneedling: an asset to your aesthetic practice
As aging and other environmental damage, particularly sun damage, can cause the skin’s structural proteins to deplete, many people have always struggled with battling skin problems such as dry skin, wrinkles, fine lines, acne scars, etc. Radiofrequency (RF) microneedling is a skin rejuvenation process that stimulates collagen production and provides radiofrequency energy to enhance the skin texture. This treatment is a game-changer for your practice as it answers to most aesthetic users’ common need: having youthful-looking and glowing skin.
Not everybody knows about RF microneedling, and it is paramount that you send the news of this remarkable treatment to get more patients coming through your doors. And how might you go about accomplishing such a labor-intensive task when you have a full-time job already? Thanks to digital marketing, you will no longer have to work as hard as when traditional marketing was the only option available. Here are the top digital marketing strategies you can use to ensure your audience learns about RF microneedling as part of your practice.
Social Media Marketing and Paid Ads
It will be a tremendous loss for your business if you aren’t active on social media in this industry. Word-of-mouth recommendations may no longer cut it as your practice needs greater visibility. Facebook and Instagram are a complete must, especially when establishing constant communication with your audience. This tactic can help increase brand awareness to your prospective and existing patients in the long run.
Furthermore, a new channel that you need to consider including in your social media marketing is TikTok. It grows more day by day, and you should notice businesses slowly beginning to appear on this platform. You can grab this opportunity to post before and after videos to give your audience an idea of what RF microneedling can do to their skin. This can help trigger customer curiosity and encourage engagement towards your practice.
You may now use Paid Ads on social media after you’ve established a particular connection to your target market through constant communication. You can create different campaigns for lead generation, brand awareness, and boosting your reputation. When prospective patients are one to two kilometers from your medical spa, your ads may appear on their screens. Thus, increasing your chances of a visit.
Another method that one should never overlook is content marketing, mainly blogging. As people become more familiar with RF microneedling, they supplement their knowledge with blogs that discuss the procedure, its benefits, the recommended number of sessions, etc. Prospective patients need answers to their questions, and so through publishing valuable content, you can educate them while your practice gets to be at the front and center.
Research shows that content marketing, especially with blogs, brings about thirteen times more chances for businesses to experience great ROI than those who don’t utilize this strategy. Mainly because content marketing not only opens conversations with your clients, it keeps the engagement fresh and the content helpful to your audience.
People have gotten used to relying on the internet for almost everything. They tend to have more confidence if they hear happy stories and positive feedback from your past clients, especially when we’re in the beauty area. Getting as many Google reviews as possible is crucial for your business as your patients can also serve as your brand ambassadors. Nowadays, nobody wants to engage with a company that they can’t find anything to dig into before making a purchasing decision.
Positive customer reviews can inspire confidence in your practice on the consumers’ end and builds a good image for your business. Your audience can be your own marketers by engaging with each other, posting questions, and answering these questions. It is also best to be up-to-date with the latest trend and technology to leave a good impression on your audience and position your practice as a trusted source.
Don’t miss out on the extraordinary advantages digital marketing can bring to your practice!
Digital marketing is an essential part of your medical aesthetic practice and should not be neglected. Technology has brought about various benefits, especially to business owners, as it can widen their audience reach and ultimately increase their sales. Don’t miss out on such a privilege that was inaccessible years ago.
If you need help on where to start, Growth99 is here to save the day! This team specializes in digital marketing and innovation that has aided hundreds of medical spas and aesthetic practices across the United States. Still unsure? Book a free consultation today and chat with the experts that know the ropes too well in the digital world!