Creating successful promotions for your medical aesthetics practice can be a real challenge. Studying your audience and discovering the answers to their needs can be tricky. Furthermore, leveraging them in creating monthly specials and holiday promotions can take up so much time and effort. Not to mention, running a medical spa or being an aesthetic practitioner is already a full-time job in itself. Regardless of your strategy, there are ways to incorporate discount packages and promotions into the mix. Even during the holiday chaos, keeping the right leads and providing exceptional patient care is possible. Please take advantage of offering promotions and specials to your clients to keep them coming for more of your services. Check out these steps to keep boosting your sales through monthly specials and holiday sales with digital marketing:
1. Analyze
First and foremost, you need to study and analyze your revenue, sales, and website traffic from the past year to help you understand your patients and the pattern of their spending habits. As seasonality creates an impact on your service categories in various ways, it’s essential to focus on your mainstream and holiday-friendly treatments to highlight them all the more. Most people might not know how much they need CoolSculpting during the holidays or a Hydrafacial to go on a date for Valentine’s. Customize your promotions under specific themes with the most appropriate timing.
2. Be on time
Timeliness is utterly critical with seasonal marketing; thus, you need to wisely choose the specific event or holiday you want to illuminate in advance. Having enough time to plan, strategize, and execute your seasonal marketing strategy will make it even more powerful and effective. So always get your team together to brainstorm tempting monthly specials and holiday promotions, especially when the holiday or event you’re targeting is just around the corner.
3. Create unique and informational content
Leveraging unique content as you expand your efforts beyond popular holidays is always a way to go. Although keep in mind that there is no need for you to mark every memorable holiday or event on the calendar; otherwise, it will be exhausting and lose the balance on your sales equilibrium. Instead, pick out only the most immense opportunities that will work best for your medical aesthetic practice. And how do you go about promoting your holiday specials? You can post valuable content on your website and share it on social media!
4. Utilize all channels
So once you have laid eyes on a specific season or holiday where you get to unleash your marketing skills, do not miss any opportunity to create and distribute your well-laid content that concentrates on that time of year. For example, publishing a blog that discusses laser skin rejuvenation and how it can be safer to undergo during the fall or winter is valuable content. You should include it in your overall marketing campaign for this treatment.
5. Plan a loyalty or referral campaign
Here’s an interesting tip for every aesthetic practitioner out there: it costs about five to twenty-five times more to win a new patient than it does to sell to an existing one. That tells us how much patients love enticing discounts! When you have loyalty or referral campaigns in place for your medical spa, you may as well expect recurring sales time and again. Implementing a referral program can help boost your medical aesthetics practice’s marketing and sales efforts even faster. It can also optimize your business sales cycles and maximize your sales funnel by garnering qualified patient leads. All of this may result in a better return on your marketing investment.
6. Keep up with the trends.
There is no other way to go around this and one that can never be overstated: always keep up with trends. Every season brings new trends, and last season’s trends might not work well with the current one. You always want to ensure your strategies are fresh with recent trends while capitalizing on marketing activities that have worked in the past simultaneously.
7. Leverage social media content strategy
Not many people know about this, but 46% of online browsing takes place on holidays. This number should be enough for you to start displaying your holiday spirit on social media, especially with gleeful visual content. You must note that content tends to build relationships, which builds trust, and trust is the pinnacle of revenue. Implement a social media content strategy that includes rich visuals to tell your brand’s story with your brand’s unique voice.
Let your patients know you value them by being generous with Medical Aesthetics!
Giving monthly specials and holiday discounts or promotions doesn’t mean you will need to lose much revenue. Instead, you can treat it as taking one step back to take two steps forward. Being generous and giving discounts to new and existing clients can ultimately let you win their loyalty and even drive more sales to your medical aesthetics business! And more importantly, having promotions and specials will make your patients feel how much value you put in them and that you prioritize their satisfaction.
With that, digital marketing plays a critical role in sending the news of your promotions and specials across your target audience. Growth99 is your ultimate digital marketing partner with complex expertise in website development, SEO, social media marketing, PPC, and more! Contact these experts with a few taps of your fingers and witness the positive results of expanding your audience’s reach. Partner with us today!
