If you manage a medspa, you are well aware that there is a great deal of competition in the health and beauty industry. Everything you can do to get an advantage in attracting new customers is beneficial. According to an experienced SEO consultant, increasing the rating of your website on Google is one of the most successful strategies to generate prospects and ultimately win new customers.
While they will also inform you that Google considers well over 200 distinct aspects when evaluating the ranks of local websites, there are several fundamental activities you can do to speed the improvement of your website’s search engine results. In reality, they focus on just four of them, which they have discovered through their expertise assisting small medical spas in making a significant difference in their operations.
Keyword Research
Every word typed into Google will return search results containing optimized web pages. When attempting to increase the ranking of medical spa websites, it is necessary to understand the keywords your potential clients use to find your website.
Build Backlinks
Backlinks act as signs of authority and power in the eyes of Google and identify to them the keywords that a website is attempting to rank for in search results. By constructing backlinks to your website systematically and logically, you can increase the relevancy of your medspa website for many of the keywords you are attempting to rank for in search engine results. Obtaining backlinks from major, high-authority websites within the medspa, health, leisure, and beauty sectors will also help strengthen your website’s authority, which will result in a further boost to your Google rankings as a result.
Create Quality Content
When someone visits your website, you want to provide them a compelling reason to stay on the site for as long as is reasonably practical. Not only does it increase the likelihood that people will call you to schedule an appointment as a result of liking what they see, hear, or read, but it can also improve your Google ranking/SEO result of this.
Google can track how individuals who have clicked through from a Google search engage with a website, including the length of time they spend on the site, by using Google Analytics. High-quality content will keep readers on your website for a more extended period and signal to Google that this website deserves to be highly ranked.
