TikTok has been welcoming thousands of businesses on its platform, and dental practices are no exception. Contrary to what others might think, it’s not that challenging to start managing accounts on TikTok as it’s primarily about having the right strategy in place.
So, are you ready to learn more about how TikTok marketing can help boost your dental practice’s social media presence? Read on and stay tuned for more details!
What is TikTok marketing?
TikTok marketing is the act that promotes a brand, product, or service via TikTok. It may include influencer marketing, TikTok advertising, and the creation of organic viral content.
TikTok marketing can:
- Provide customer service
- Increase brand or service recognition
- Create involved communities
- Sell merchandise and services
- Obtain customer and audience feedback
- Promote specific products and services to specific audiences
Developing your TikTok
This option provides the most advantages of all social media platforms today. If you’re not yet in the community, start creating your own content by creating a Business TikTok account.
It will let you endorse most of your services and connect with your target audience like other social media accounts. You might be surprised to gain faster results than on Facebook and Instagram — which can benefit your dental practice entirely.
How To Boost Your Social Media Presence
To be successful on TikTok, you must cultivate an extensive presence on the platform. When you have a larger audience, you will receive more attention for your brand, increasing brand recognition, boosting sales, and establishing long-lasting relationships with your target audience.
While there are platforms that can help you gain followers quickly, their benefits are mostly temporary. To maximize the platform’s potential, you need genuine TikTok followers who care about your brand and what you have to say. Here’s how you can start:
Identify Your Target Audience
Identifying your target audience is essential if you wish to increase the number of your TikTok followers. The content that resonates with one group may not do so with another. Before developing a TikTok marketing or TikTok influencer strategy, it is essential to determine what your target audience does on the platform.
Once you have established your target audience, you must create content tailored to their interests. While your objective is to gain more TikTok followers, you must approach content creation to educate and entertain your target audience and establish genuine connections.
Do not attempt to gain followers for the sake of gaining followers. You seek followers interested in your brand and the services you offer. If your followers have no interest in moving deeper into your marketing funnel, millions of followers won’t help you.
For example, in your dental practice, you can share general tips about taking care of your teeth. The how-tos about teeth processes (including operations and other methods). You can also share a customer experience, which can help your audience trust your service more.
You can also educate your audience by sharing your knowledge about what you already know in the field. Information that can impress your audience and make them want to visit your office and try your service.
Hashtags are ideal on most social media platforms. They make it simple for users to discover collections of relevant content. Using hashtags on TikTok can help you grow your audience.
This works when you combine branded hashtags, trending hashtags, business-specific hashtags, and general hashtags. For dental practices, hashtags like #teeth, #teethcare, and #teethjourney are excellent ones to start with!
TikTok is all about being viral, and you can significantly increase your TikTok following by capitalizing on emerging trends. Make sure that the trends in which you participate are ones your target audience is also interested in. TikTok trends are a great way to differentiate your brand from competitors and reveal more of its personality.
The truth is, many doctors are now dancing to the trend! And we can say it’s never too late to dance on your own. Your target audience will enjoy seeing you educate them while also having fun!
Inform Your Followers
The most effective pieces of content on TikTok for brands and influencers are the ones that are informative and entertaining. Utilize TikTok to develop informative and engaging content that provides value to your followers. Follow our tips above! But we’ll surely leave the dancing and fun part to you!
Promote Your Videos on Other Sites
Marketing cannot survive solely on TikTok because it doesn’t exist in a vacuum. A comprehensive digital marketing strategy must incorporate additional social media platforms such as YouTube, Instagram, Facebook, Pinterest, and Reddit. Wherever your target audience spends time online, you want to make sure you’re there.
Nevertheless, let’s not forget the power of the other digital marketing tools! Incorporating TikTok into your marketing strategy will help fortify your efforts even more!
Construct (and Participate in) Contests
Take part in competitions and perform the same TikTok challenges as you normally do with your target audience. Prepare to demonstrate your best ideas and dance moves, as many of the most prevalent TikTok challenges can help your dental practice and boost your social media presence.
You can also create your own challenges on TikTok and participate in existing ones. This idea is practical for start-ups, but, of course, everybody can join!
Post at the Appropriate Time
One of the ideal ways to gain more TikTok followers is to post at the ideal time of the day. Choose a timeslot when you think your audience will most likely be online.
Finding the optimal setting may take trial and error, but it is well worth the effort. We suggest using a TikTok scheduling tool to automate this procedure. If you have been using other tools to boost your dental practice’s social media presence, they go hand-in-hand with it!
Grow your TikTok with Growth99
TikTok is one of the ideal platforms to cultivate brand awareness with your business. Your dental practice can grow significantly if you try and test the waters on TikTok. Growth99 is here to help you succeed in your goals!
We have a team of experts to help guide you in best practices in using social media and TikTok to grow your online following. Book an appointment with us today and contact us for more details! Together, let’s plan better strategies for your dental practice.