Sometimes, getting a negative review of your business can be a hard pill to swallow, but you can either take it in a negative way or a positive one. All businesses want positive reviews all the time, but in reality, you are always going to get those occasional bad reviews.
Many businesses go out of their way to avoid those negative reviews, but some have a poor approach when it comes to dealing with them. Some will deliver canned responses, shift the blame on customers, and avoid the mistakes that they have also made as well. That is not how customers would like the situation approached. Customers want to be recognized and have the situation addressed and show that the business really cares. It’s perfectly normal to be upset about a negative review, but if you approach the situation in a negative way, you’re going to get a negative result. If you approach the situation in a positive way, then you will most likely get more positive results. Believe it or not, but negative reviews don’t have to be all that scary. Again, it is all about how you approach and deal with them.
The world of business is a roller coaster and is always an up and down battle. It is easy to be bothered by a negative review, but negative reviews shouldn’t leave you unhappy or discouraged. Negative reviews can also be very beneficial. Google looks at different factors when it comes to negative reviews and some actually can improve your ranking on your business. If a business has a negative review and handles it in a well-written response, it will add to the quality of reviews that your business has.
It is important to include positive and negative reviews when you filter out your review and reputation management system because it makes you and your business look real. If all of your reviews are positive, in some cases people may think that you are not a “legit” business, so having a negative review will make you seem more real. Along with that, if you have a solid response to the customer then people who are reviewing your business will want to come and visit you aside from that negative review.
Also, negative reviews will help you improve your business. Sometimes you may think that things are all perfect and running smoothly, but someone may come in and not think that and it may help to open your eyes and help you change your perspective. On our podcast, Medical Millionaire, we had our clients from Beauty Lab + Laser say that those negative reviews have helped and benefited their business.
In conclusion, if you want to turn your negative reviews into positive reviews and improve your business and your marketing, you need to approach the situation in a better tone. When a situation, like a bad review, is escalated, it is best for the owner or manager to handle the response to these types of reviews. When you respond, it is best to recognize and acknowledge what they are saying and seek a solution. Some ways that you can approach these situations are to demonstrate how your business emphasizes customer happiness, correct your mistakes and advertising changes, extend the customer service you offer, and turn negative feedback into insightful tutorials. If you can incorporate those tools, then you are in a good spot for company success and growth. Growth99 is always here to help you when it comes to your business’ reviews and online reputation, and we have very specific tools and tricks. If you are interested and would like a free consultation, click HERE to book with one of our representatives.
