Smoothing into 2021 being a doctor, nurse practitioner, aesthetics injector, or anything in the cosmetic space has its daily challenges. If you can create the mindset where you realize you were running a practice and a business and learn how to correlate business processes into your practice you will create success in the long-term. What we commonly see is doctors are running their trade which is fantastic., however, they get lost in the mindset of understanding that they are actually running a business where they need the correct staff, product, and business process technology to ultimately scale the business model.
One area of improvement that we constantly are pushing to consult on is the checkout process. If you are currently running a medical spa, cosmetic surgery facility, general medicine, or if you are a nurse practitioner running an aesthetics business the checkout process is crucial for helping grow your business.
1: Be sure to implement social media strategies when the client is completed with the service and they are about ready to leave to move on with the day. Remember you are altering their life to build confidence and they want to share that with the people they love and are close to them.
We would strongly suggest communicating with your patients or clients on creating some sort of social media engagement. If you can get them to talk about you on for example Instagram or Facebook remember they have followers that will see that intern which will create leads and ultimately create new clients and eventually raving fans.
2: This is also a fantastic time to collect feedback and push positive feedback to online channels such as Google my business and Facebook. If you can trade a system to where you can receive a 5-star Google rating online and get a social media post and tag from every single person you see your business can grow without investing a huge lump sum into paid media.
3: remember, this is the last impression for when they leave for the day and make them leave excited. Make them leave happy, make them leave feeling with joy and you care and we want to share with the world how beautiful they are.
To wrap this up it will keep them coming back again and again and sharing your content to ultimately creates energy that will build a long-lasting relationship and a referral generator for life.