Leads are the lifeblood of any business, big and small, and an excellent lead generation strategy is key to long-term growth. Agencies and marketers focused on ROI are great at crunching numbers and gaining new leads. Finding ways to improve your ROI on your lead generation campaign is a critical marketing strategy. A proper lead generation strategy is vital to the long-term growth of a business, for, without it, you might wonder why you’re failing to meet your sales goals.
You could be the best aesthetics practitioner in your local area with a strong price point, but it won’t mean much unless you have a system to generate leads. Changing your strategy doesn’t require you to make significant adjustments to start seeing results. Usually, minor modifications to your lead generation strategy can already improve sales and create an impressive impact on your business’ success. This post will tell us how to improve your ROI with a robust lead generation campaign.
Lead generation channels
You can use several channels to direct prospects to your landing pages and gain new leads. Here are a few of them:
1. Content
Offering helpful and valuable content is an excellent way to attract prospects to your website and usher them to your landing pages. Having that end goal in mind as you publish educational blogs and articles is one way to stay on the right track. Publishing content relevant to what your business offers and placing a great call-to-action (CTA) improves the chances of website visitors taking up the offer.
2. Ads
The primary purpose of ads is to convince people to commit to an action. To increase the chances of converting a web visitor into a lead, it is best to ensure that your offer and landing page precisely aligns with what a visitor can expect after clicking on the CTA of your ad. The consistency between your offer and the Ad copy is crucial to paving the way and providing a clear direction for users to take action.
3. Social Media
Social media platforms offer a tremendous opportunity for encouraging users to take action. You need to focus on the user intent of the forum and market your business to targeted users based on interests and demographics. The same rule applies to ensuring that the landing page offer and the social media post coherently match.
Regardless of which channel you choose to use for your business, the goal is to direct prospects to your landing pages.
Set a plan with clear goals
Setting goals for your business means aligning your marketing objectives throughout your organization. It is always best to ensure that your sales and marketing strategies run smoothly, bearing a common goal. Ensure you have quantifiable metrics and pay close attention to progress. You may also want to focus on delivering quality over quantity and take measures that expedite progress after identifying specific areas that might need improvement.
Before initiating your lead generation campaign, you need to have a plan to guide your steps. Here are some questions to ponder before implementing your plan:
· Who are your prospects and targets?
· Where are they located?
· What is the lead generation channel that they best respond to?
· Is your budget enough?
Be active with online reviews.
If your website doesn’t have a reviews feature or a testimonials page, it might be worth some consideration. A study found that over 90% of consumers read online reviews when contemplating a product or service. Reviews offer several advantages as they help build consumer trust, improve search ranking, and ultimately increase conversions. Consumers are even likely to spend 31% more on businesses that have good reviews.
Furthermore, having many online reviews is only one side of the coin. You also need to be active in responding and engaging with your audience. Appreciating the people who leave good reviews while conveying your apologies for negative feedback and providing resolution to issues would let people know that you care.
Analyze lead source and production
Here’s a scenario: you have three campaigns that make ten sales every day. One at 90% ROI, another at 40% ROI, and the last at 300% ROI. You might consider letting go of the least profitable campaigns so that you can go on hitting ten sales per day with 300% ROI. Not bad. However, if you consider volume, you cannot acquire that much of a customer base in this scenario.
But let’s say you keep all three campaigns going. It is important to note that real growth can be seen when you momentarily step away from the ROI standpoint and see the bigger picture. In this case, you have remained profitable and even tripled your volume! Looking straight ahead, you have a 60-70% probability of making sales to an existing customer versus a 5-20% probability of selling to a new customer. While all of this is happening, you just tripled your existing customer base in one day.
Conclusion
Integrating the above tips can significantly increase your ROI while improving customer relationships, retention, and long-term goals. In your lead generation workflows, recognize the weak points and identify how to strengthen your marketing strategies. Consistency is also critical for establishing a resilient and functional lead generation strategy. But that shouldn’t prevent marketers from trying new tactics if their current process falls behind their ROI goals.
Finding the right balance between customer acquisition and retention can improve your business’s overall revenue and increase customer loyalty without overly exhausting your marketing efforts and going through tedious analytics. If you’re looking to increase your ROI, think specific and look ahead to automated technologies that improve productivity and produce data-driven workflows.
Have you got any questions about lead generation and how it can significantly impact your ROI? Growth99 can help you! Our digital marketing experts will be happy to impart their knowledge and answer your questions. Get in touch with us for a free consultation!
