You have a strong plastic surgery practice, but you need to leverage digital marketing to bring your business to the next level and grow it exponentially. Digital Marketing is the best way to boost your business, especially when selling products/services online.
The Power of Social Media
Social media is one of the best ways to build customer trust. People are more likely to buy from brands they trust, and social media can help you make that trust by giving your audience a glimpse into your work behind the scenes. You can share photos of your team hard at work in the clinic or behind-the-scenes footage from special events held at your facility.
In addition to building trust with prospective patients, social media helps increase brand awareness for plastic surgery practices like yours. By creating engaging content on Facebook, Instagram, and other platforms, people will see it in their feed when they scroll past! Brand recognition goes up, leading to more traffic coming into your website/blog/website, ultimately leading to more sales opportunities down the road!
Another great way digital marketing helps drive eCommerce sales for Plastic Surgery Practices is through SEO (search engine optimization). When done correctly, SEO increases search engine rankings, so when people search on Google, we show up higher than other competitors! Suppose someone wants their breast augmentation done by an expert surgeon who cares about them. In that case, all they need do is type “surgeon” + “breast augmentation” into the Google search box followed by whatever location you’re located near (i.e., Chicago), and BOOM! They come across one of our posts displayed on top search results thanks mainly to our efforts to put together quality content over time and with software such as Moz analytics helping us track how well those efforts worked out.”
Popular Social Media Platforms
Social media are the most popular and effective channels to reach your audience. These platforms provide a space where you can connect with your customers and engage them in meaningful conversations. The popularity of social media is growing at a breakneck pace, and it will be a significant source of traffic for your website in 2019 as well:
- Facebook: With more than 1 billion active users on this platform, Facebook remains one of the best places to start building connections with your potential patients. You can easily find people who match your target demographic, learn about their interests through their profiles, and interact directly with them there.
- Instagram: A great way to share behind-the-scenes photos from surgeries or video testimonials from happy patients! Engage followers in specific conversations that highlight what makes you different from other plastic surgeons. If possible, post some fun facts about how our bodies repair themselves naturally after surgery so that people can see how amazing our bodies are!
- Twitter: Whether it’s sharing quick tips on how they can care for themselves after surgery or retweeting articles relevant to clients’ needs, you’ll have plenty to say on this platform too! Don’t forget, though…Twitter allows only 140 characters per tweet, so make sure whatever message you’re trying to convey isn’t too long; otherwise, readers won’t notice until they come back again later, still needing help finding answers.”
Why retail sales on social media?
Social media is a great place to build your brand, create a community of people who love your brand and build trust with your customers. It’s also an opportunity to connect with them on an intimate level. The more they feel like they know you, the more likely they will buy from you. And as you build trust with each interaction, social media becomes less about selling and more about establishing yourself as a trusted member of their community.
What does this look like? First, ensure that all aspects of your business have a cohesive look across all channels (website, social page) so that consumers can find the information they need regardless of where they go looking for it. Next is creating content specifically for each platform (Facebook ads vs. Twitter ads) since each has its unique way of engaging users and driving traffic back towards purchase conversion points within your website or store frontage. Finally – when promoting sales via social media platforms – always provide clear links to the product pages where shoppers can efficiently complete their transactions!
How Digital Marketing can help you grow your plastic surgery practice
Digital marketing can help you grow your plastic surgery practice.
How? By leveraging the power of social networks to drive e-commerce sales. With modern consumers spending more time on mobile devices than ever before, the importance of digital marketing is undeniable for most businesses. Digital channels effectively reach prospective patients and build awareness about your brand or product offerings. Studies show that one in four consumers engage with a company online before purchasing or visiting its brick-and-mortar location.
To help you get started in this area, here’s our step-by-step guide:
Marketing ROI, i.e., the bottom line
Regarding marketing ROI, the bottom line is about your customer acquisition cost (CAC) and Customer Lifetime Value (CLV).
Customer Acquisition Cost, often abbreviated as CAC, is a measure of how much it costs to acquire a new customer. It includes everything from the cost of advertising campaigns or email outreach to the expense of managing digital content and nurturing leads. CLV measures what you’ll earn from each existing customer over their lifetime with you. This considers both average revenue per user and unit volume (volume = number of products sold times price).
Build a website dedicated to product sales
If you want to drive e-commerce sales for your plastic surgery practice, it’s essential to ensure that customers can find your products. The best way to do this is by building a website dedicated to product sales and having a dedicated landing page for each product. Your product pages should be optimized for search engines so that they are easily found when people are searching online.
Your product pages should also include the following elements:
- A clear call to action (e.g., “Buy Now!”)
- A thorough description of the product
SEO optimization
SEO Optimization is a massive part of digital marketing in general, but it is essential for your plastic surgery practice. As a result, it’s crucial to be aware that SEO takes time and effort to develop. Successful SEO depends on factors like the quality of your content, your backlinks (including social media shares), and so on.
While you may think that simply hiring an agency to handle all things digital will solve your e-commerce problems, this isn’t necessarily true. For example, if you hire a firm specializing only in search engine optimization (SEO), they’ll likely employ tactics such as keyword stuffing or link-building strategies that aren’t good for your site—and could even get you penalized; by Google!
SEO optimized content
To help you drive e-commerce sales for your plastic surgery practice, it is essential to have SEO-optimized content on your website. SEO-optimized content helps your website rank higher in search engines, which in turn will help you attract more visitors to your website. With so many people using search engines to find the services they need, having a good organic ranking is crucial to increasing traffic and generating leads for your business.
Take a 360 degrees approach and leverage all marketing channels at once
- Take a 360-degree approach and leverage all marketing channels at once.
- Don’t just rely on your website for digital marketing, but also promote your business through social media, pay-per-click ads, email marketing, and video ads on platforms like YouTube.
Digital Marketing is the best way to boost your business, especially when selling products/services online.
Digital marketing is the best way to boost your business, especially when selling products/services online. Digital marketing is a great way to increase your visibility and drive traffic to your website.
Digital marketing can be done in various ways like Pay Per Click (PPC), Search Engine Optimization (SEO), Social Media Marketing (SMM), etc., which help in generating leads, increasing sales, and building brand awareness.
So, are you ready to start marketing your plastic surgery practice? If yes, we recommend you follow all these digital marketing tips and get started with the first step. It’s essential to create a solid foundation for your business before investing in any marketing activity. Once again, if you need any help regarding this topic or want to know more about our expertise in Digital Marketing Services, please contact us anytime!
